{"id":167561,"date":"2026-11-04T09:13:24","date_gmt":"2026-11-04T08:13:24","guid":{"rendered":"https:\/\/e3mag.com\/?p=167561"},"modified":"2026-11-04T09:13:25","modified_gmt":"2026-11-04T08:13:25","slug":"always-be-truly-non-neutral","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/seid-immer-wahrhaftig-nicht-neutral\/","title":{"rendered":"Always be truthful, not neutral"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Jens Hungershausen, former CEO of DSAG, successfully led the user association for six years. In his dealings with SAP, he sought to maintain an agile yet neutral stance. Only once did the association\u2019s criticism of SAP become clear and forceful, after which Hungershausen was summoned to Walldorf by SAP CEO Christian Klein to explain himself. SAP reacts very strongly to any perceived insult to its authority\u2014something E3 Magazine has experienced repeatedly and with increasing frequency for over 25 years. Thus, Christiane Amanpour\u2019s statement, \u201eAlways be truthful, not neutral,\u201c applies to the SAP community as well, and not just to CNN journalists.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tense three-way relationship between SAP\u2019s top management, the German-Speaking SAP User Group (DSAG)\u2014which represents the interests of over 4,200 member companies\u2014and the company\u2019s existing customers worldwide reveals one of the deepest rifts in the history of enterprise software.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While the stock-market-oriented leadership under SAP CEO Christian Klein is driven by the expectations of international capital markets\u2014and achieving recurring cloud subscription revenue is the top priority\u2014 IT managers at SAP\u2019s existing customers are grappling with the physical complexity of system landscapes that have evolved over time, tight budgets, and an acute shortage of skilled workers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Within this framework, DSAG no longer functions merely as a traditional exchange association, but increasingly as a protective bulwark for its members\u2019 digital sovereignty\u2014a role into which the new DSAG CEO, Thomas Henzler, will have to quickly grow into! Outgoing DSAG CEO Jens Hungershausen summed up the dynamics of this relationship by noting that SAP is advancing at a tremendous pace of innovation and, in doing so, is trying to drag existing customers and DSAG members along behind it.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aeb29593fc08&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aeb29593fc08\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"558\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web.jpg\" alt=\"\" class=\"wp-image-167564\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web-400x223.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web-100x56.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web-480x268.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web-767x428.jpg 767w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web-640x357.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web-720x402.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web-18x10.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web-960x536.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/10\/Forderungen_an_den_Softwarehersteller_web-600x335.jpg 600w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>The demands on SAP: a challenge for the new DSAG CEO, Thomas Henzler.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Two paradigms are clashing: SAP is promoting the vision of the Autonomous Enterprise, in which the AI copilot Joule, autonomous agents, and the Knowledge Graph take control of business processes, relegating the traditional ERP system to a mere posting server operating in the background. In contrast, existing customers and the user association view the ERP system primarily as a deterministic, absolutely reliable general ledger and digital backbone (system of record), in which audit compliance, legal compliance, and functional stability take precedence over stochastic AI experiments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At SAP, there is a fear that, in the age of artificial intelligence, the customer interface will be lost to powerful hyperscalers such as Microsoft, Amazon Web Services, or specialized AI pioneers like Anthropic and OpenAI\u2014which is why SAP is trying to retain customers through cloud contracts and the mandatory \u201cClean Core\u201d policy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 2026 DSAG Annual Conference in Cologne, held under the motto \u201eClaim Your Ground,\u201c marked a historic assessment of the user community\u2019s current position and a confident change of course. With approximately 5,500 attendees at the Confex venue in Cologne, the conference made it clear that user companies must transition from being passive followers of vendor roadmaps to active architects of their own IT architecture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key findings and conclusions of the Cologne conference rejected blind hype cycles and emphasized the principles of \u201econtext rather than euphoria, benefit assessment rather than buzzwords, and cost-effectiveness rather than knee-jerk reactions.\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the transition to a new leadership team headed by Thomas Henzler, DSAG made it clear that the gap between the announced visions of the \u201cAutonomous Enterprise\u201d and the actual benefits for customers in day-to-day operations must be closed quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For existing SAP customers, the bottom line is this: Instead of letting vendor-imposed deadlines dictate their course, IT decision-makers must chart their own path to transformation based on a clean system core, cost-benefit analyses for AI use cases, and a reliable cloud and AI exit strategy\u2014in order to keep control of their company\u2019s ERP system.<\/p>","protected":false},"excerpt":{"rendered":"<p>Journalist and anchor Christiane Amanpour addressed this message to her colleagues at CNN. She will be leaving the news network in 2027 after 43 years.<\/p>","protected":false},"author":2,"featured_media":164915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[7,8,45418],"tags":[44718,35728,44086,44626,273,44959,44653,45376,626,236,5867,44611,25047,4427,38986,44960,45517],"coauthors":[27825],"class_list":["post-167561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meinung","category-editorial","category-mag-26-11","tag-autonomous-enterprise","tag-christian-klein","tag-clean-core","tag-digitale-souveraenitaet","tag-dsag","tag-dsag-jahreskongress-2026","tag-erp-transformation","tag-jens-hungershausen","tag-kuenstliche-intelligenz","tag-sap","tag-sap-cloud","tag-sap-joule","tag-sap-s-4hana","tag-sap-bestandskunden","tag-sap-community-3","tag-sap-strategie","tag-thomas-henzler","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/Editorial-1-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Journalistin und Moderatorin Christiane Amanpour hat diese Aufforderung ihren Kollegen von CNN gewidmet. Sie verl\u00e4sst den Nachrichtensender nach 43 Jahren im kommenden Jahr 2027.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/editorial\/\" rel=\"category tag\">Editorial<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-26-11\/\" rel=\"category tag\">MAG 26-11<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/167561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=167561"}],"version-history":[{"count":2,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/167561\/revisions"}],"predecessor-version":[{"id":167568,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/167561\/revisions\/167568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/164915"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=167561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=167561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=167561"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=167561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}