{"id":166000,"date":"2026-09-10T15:00:00","date_gmt":"2026-09-10T13:00:00","guid":{"rendered":"https:\/\/e3mag.com\/?p=166000"},"modified":"2026-09-10T09:13:34","modified_gmt":"2026-09-10T07:13:34","slug":"top-trends-in-ai-and-digital-technologies","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/top-trends-ki-und-digitale-technologien\/","title":{"rendered":"Top Trends: AI and Digital Technologies"},"content":{"rendered":"

Many companies recognize the strategic importance of these developments but still see a significant need for action when it comes to implementation. This is shown by KPMG\u2019s \u201eFuture Readiness Monitor 2026\u201c in Germany, for which 524 executives from 15 industries were surveyed.<\/p>\n\n\n\n

At 89 percent, AI and digital technologies have the highest relevance score of all the future topics examined. At the same time, this topic has the highest investment priority, at 69 percent. Despite its high importance, only 33 percent of companies currently consider themselves sufficiently prepared.<\/p>\n\n\n\n

Future technologies and innovation, at 73 percent, are also among the most important topics. At the same time, only 34 percent of companies consider themselves sufficiently prepared. With an investment priority of 53 percent, future technologies and innovation are thus among the key growth areas for the coming years.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Taking Cybersecurity Seriously<\/h2>\n\n\n\n

Cybersecurity is also among the most important future topics for German companies, with 84 percent citing it as a priority and 60 percent ranking it as an investment priority. With a maturity level of 56 percent, many companies already consider their capabilities in this area to be relatively well-developed.<\/p>\n\n\n\n

Furthermore, Business Performance and Performance Culture each achieve very high relevance scores of 79 percent. Companies are also increasingly focusing on the question of how they can ensure their performance, productivity, and adaptability in the long term. \u201eCompanies today know very precisely which factors determine their competitiveness. Now it is crucial to consistently drive technological and organizational change and translate investments into measurable results. AI and future technologies in particular highlight just how great the potential is\u2014but also how much ground many companies still need to make up,\u201c said KPMG CMO Ladislava Klein.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

\u201eThis is particularly evident in the fields of AI and future technologies,<\/em>
how great the potential and the need to catch up are <\/em>
\u201dare still the case for many companies.\"<\/em><\/p>\n\n\n\n

Dr. Ladislava Klein,<\/strong>
CMO,
KPMG<\/p>\n<\/div>\n<\/div>\n\n\n\n

Regulatory requirements and governance (73 percent) as well as the strategic development of business models (71 percent) also remain important issues for the future. Geopolitical developments (62 percent), sustainable business practices (63 percent), and addressing climate risks (45 percent) are also considered relevant.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Varying Levels of Urgency for Action<\/h2>\n\n\n\n

However, their significance is more strongly influenced by the industry, business model, and external conditions. While export-oriented industries, highly regulated markets, or globally interconnected value chains often feel particularly strong pressure to act in this regard, other industries are currently focusing more on operational transformation and performance issues.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Optimism Despite Uncertainty<\/h2>\n\n\n\n

Despite geopolitical tensions, technological upheavals, and regulatory requirements, German companies are largely optimistic about the coming years. The differences between industries are striking: In sectors where new technologies are already more deeply integrated into business models and value creation, optimism is often higher. Sectors such as insurance, technology, and consumer goods are particularly positive about the future. The outlook is more subdued in sectors such as automotive, real estate, and construction. (Source: KPMG)<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Artificial intelligence and digital technologies will be at the top of the agenda for German companies in 2026. As technology evolves, the importance of cybersecurity is also growing. At the same time, issues such as performance and competitiveness are coming into sharper focus.<\/p>","protected":false},"author":2368,"featured_media":166001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6,44620],"tags":[44738,39,20346,600,601,73,44737,3788,8689,65,240,44739,369,624,1116,626,517,236,44734,44736,44735],"coauthors":[39720],"class_list":["post-166000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-mag-26-09","tag-business-performance","tag-cloud","tag-cybersecurity","tag-digitale-transformation","tag-digitalisierung","tag-erp","tag-future-readiness-monitor-2026","tag-geschaeftsmodelle","tag-governance","tag-hana","tag-innovation","tag-investitionsprioritaeten","tag-it","tag-ki-joule","tag-kpmg","tag-kuenstliche-intelligenz","tag-s4","tag-sap","tag-wettbewerbsfaehigkeit","tag-zukunftsfaehigkeit","tag-zukunftstechnologien","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/08\/2609_wi_kpmg-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

K\u00fcnstliche Intelligenz und digitale Technologien stehen 2026 ganz oben auf der Agenda deutscher Unternehmen. Mit dem technologischen Wandel w\u00e4chst auch die Bedeutung von Cybersecurity. Gleichzeitig r\u00fccken Themen wie Leistungs- und Wettbewerbsf\u00e4higkeit st\u00e4rker in den Fokus.<\/p>\n","category_list_v2":"Wirtschaft<\/a>, MAG 26-09<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e3_magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/166000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=166000"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/166000\/revisions"}],"predecessor-version":[{"id":166004,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/166000\/revisions\/166004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/166001"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=166000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=166000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=166000"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=166000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}