{"id":165457,"date":"2026-08-19T08:00:00","date_gmt":"2026-08-19T06:00:00","guid":{"rendered":"https:\/\/e3mag.com\/?p=165457"},"modified":"2026-07-27T13:18:14","modified_gmt":"2026-07-27T11:18:14","slug":"kicker-intelligenz-tsg-hoffenheim-and-sap","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/kicker-intelligenz-tsg-hoffenheim-und-sap\/","title":{"rendered":"Soccer Intelligence: TSG Hoffenheim and SAP"},"content":{"rendered":"

TSG Hoffenheim is working closely with SAP as part of a co-innovation initiative to test new AI features within SAP Sports One. <\/p>\n\n\n\n

The focus here is on how artificial intelligence can effectively support key areas in soccer, such as scouting and video analysis. Scouting plays a key role for TSG Hoffenheim. At the same time, this area is one of the most data-intensive tasks in professional soccer. Player evaluations often consist of numerous individual observations, detailed reports, and assessments that ultimately need to be synthesized into a clear overall picture.<\/p>\n\n\n\n

<\/div>\n\n\n\n

SAP Sports One and Joule<\/h2>\n\n\n\n

SAP Sports One is currently experimenting with AI-powered scouting summaries. Initial prototypes demonstrate how SAP Joule can be used to ask questions in natural language and receive AI-generated answers. These help quickly distill long, unstructured texts down to the essentials\u2014for example, by highlighting a player\u2019s recurring strengths, weaknesses, or playing tendencies. The team is currently evaluating how much these features can reduce the manual effort involved in analysis while also ensuring greater comparability and consistency in player evaluations. The goal is to enable better and more informed decisions in both youth and professional scouting. TSG Hoffenheim is actively contributing its experience from daily scouting work to ensure that the solution is tailored to the real-world demands of modern scouting challenges.<\/p>\n\n\n\n

\n
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\"\"<\/figure>\n<\/div>\n\n\n\n
\n

\u201eWe bring our practical experience from the<\/em>
Everyday soccer life and combine them with the<\/em>
SAP Expertise in the Field of Enterprise AI<\/em>
\u201dand cloud-based sports technologies.\"<\/em><\/p>\n\n\n\n

Timo Gross,<\/strong>
Head of Football Intelligence,
TSG Hoffenheim<\/p>\n<\/div>\n<\/div>\n\n\n\n

AI Instead of Video Analysis<\/h2>\n\n\n\n

Video analysis also remains one of the most time- and resource-intensive processes in professional soccer. Together with SAP and AWS Professional Services, TSG Hoffenheim is currently working on an AI-powered concept for searching match footage and is testing it in practice. The idea behind the AI-assisted Scene Finder is to enable analysts to find relevant game scenes more easily and quickly by describing what they\u2019re looking for in natural language. Instead of laboriously clicking through long video recordings, they can, for example, ask: \u201eShow counterattacks after winning the ball that resulted in a shot on goal.\u201c The system delivers matching sequences within a few seconds.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Intelligent Scouting<\/h2>\n\n\n\n

With intelligent scouting, insights from natural language processing, and automated video search, soccer analysis is evolving rapidly. AI will continue to play an increasingly important role in professional sports. SAP and TSG Hoffenheim are expanding their partnership with the goal of improving performance, streamlining processes, and unlocking new strategic advantages. (Source: TSG Hoffenheim)<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

TSG Hoffenheim and SAP are further expanding their long-standing partnership with the goal of developing the next generation of data-driven soccer processes and testing them in practice.<\/p>","protected":false},"author":2368,"featured_media":165458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,44495],"tags":[44580,44395,44584,39847,39,330,601,555,73,204,44585,44573,65,44582,369,44586,517,236,44581],"coauthors":[39720],"class_list":["post-165457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-26-07","tag-bdms","tag-btp","tag-bundesliga","tag-ccoe","tag-cloud","tag-deutschland","tag-digitalisierung","tag-ecc","tag-erp","tag-europa","tag-fussball","tag-germany-3","tag-hana","tag-hoffenheim","tag-it","tag-kicker","tag-s4","tag-sap","tag-tsg","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_sz_tsg_hoffenheim-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Die TSG Hoffenheim und SAP bauen ihre langj\u00e4hrige Partnerschaft weiter aus mit dem Ziel, die n\u00e4chste Generation datengetriebener Fu\u00dfballprozesse zu entwickeln und in der Praxis zu testen.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 26-07<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e3_magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/165457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=165457"}],"version-history":[{"count":2,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/165457\/revisions"}],"predecessor-version":[{"id":165465,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/165457\/revisions\/165465"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/165458"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=165457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=165457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=165457"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=165457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}