{"id":165118,"date":"2026-07-21T10:00:00","date_gmt":"2026-07-21T08:00:00","guid":{"rendered":"https:\/\/e3mag.com\/?p=165118"},"modified":"2026-07-21T09:47:24","modified_gmt":"2026-07-21T07:47:24","slug":"ki-study-in-austria-one-in-four-ki-projects-lacks-a-competitive-advantage","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/ki-studie-in-oesterreich-jeder-vierte-ki-ohne-wettbewerbsvorteile\/","title":{"rendered":"AI Study in Austria: One in Four \u2013 AI Offers No Competitive Advantage"},"content":{"rendered":"

The full potential of AI is still underestimated in Austria: Only 8 percent of executives surveyed in an AI study conducted by TQS Research and Consulting on behalf of the SAP consulting firm Tieto currently intend to become AI pioneers. Among the biggest obstacles to AI transformation are \u201elegal issues, such as data protection\u201c (50 percent) and \u201edata security\/cybersecurity\u201c (46 percent). These are the key trends identified in the new AI study.<\/p>\n\n\n\n

The survey polled 100 AI decision-makers and executives at Austrian companies with more than 250 employees. The vast majority\u2014namely, 61 percent of respondents\u2014fear \u201emissed opportunities for increased efficiency, innovation, and reduced operating costs\u201c if they fail to keep pace with the adoption of AI.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Comparison: Austria vs. Germany<\/h2>\n\n\n\n

The new study results show that there are currently only a few AI pioneers and many laggards: Just over a quarter (27 percent) of the companies surveyed in Austria consider the integration of AI into core processes to be \u201every advanced\u201c or \u201eadvanced.\u201c By comparison, in Germany, more than three-quarters (77 percent) of respondents report the same.<\/p>\n\n\n\n

Overall, only 4 percent of Austrian companies have fully integrated AI applications into their core processes. Only 8 percent of respondents in Austria intend to integrate artificial intelligence into all of their company\u2019s core processes. In contrast, 60 percent of respondents rate their AI integration as \u201enot very advanced\u201c (meaning that initial AI pilot projects are being tested or used on a limited basis).<\/p>\n\n\n\n

\u201eClean data, integrated data platforms, a clear cloud strategy, and security and compliance by design are essential for successful AI integration, since many advanced and agent-based AI capabilities are only available in cloud environments,\u201c explains Robert Kaup, Managing Director of Tieto Austria, outlining the key prerequisites. The use of artificial intelligence has already yielded positive results in some areas of work. According to the study, the top applications include \u201eknowledge management and internal information retrieval\u201c (38 percent) as well as \u201eincreasing efficiency\u201c (30 percent), such as through the automatic processing of invoices or purchase orders. In contrast, few benefits of AI use are recognized for \u201edata-driven decision-making (e.g., market analysis, risk management, predictive analytics)\u201c: Only 11 percent of Austrian respondents cited this area, whereas in Germany it ranks among the top applications of artificial intelligence for 44 percent of respondents.<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

\u201eThe key now is to move quickly from the proof of concept<\/em>
to achieve proof of value and apply AI wherever
to be used where they provide measurable added value and
\u201dmakes a significant contribution to value creation.\"<\/em><\/p>\n\n\n\n

Andreas Wagner,<\/strong>
Managing Director,
SAP Austria<\/p>\n<\/div>\n<\/div>\n\n\n\n

No Positive Results Have Been Achieved<\/h2>\n\n\n\n

AI is also rarely used for innovation and business model development; only one in ten (10 percent) sees a benefit in this. Surprisingly, one in four executives (26 percent) in Austria also states that AI has not generated positive results or competitive advantages \u201ein any area.\u201c By comparison, only one percent of respondents in Germany share this view.<\/p>\n\n\n\n

\u201eMany companies have not yet tapped into the full potential of AI as a data-driven engine of innovation and competitiveness. It is now crucial to move quickly from \u201aproof of concept\u2018 to \u201aproof of value\u2018 and to deploy AI wherever it delivers measurable added value and makes a significant contribution to value creation,\u201c emphasizes Andreas Wagner, Managing Director of SAP Austria. \u201eAnd as the next step, we need to prepare companies for the emerging revolution of AI agents that autonomously execute entire process chains.\u201c (Source: Tieto)<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

While 60 percent of Austrian executives are in the pilot or experimental phase with individual AI solutions, only four percent of the companies surveyed have fully integrated AI into their core processes and made it the strategic backbone of their value creation.<\/p>","protected":false},"author":2368,"featured_media":165121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6,44495],"tags":[44554,39,44489,73,8689,369,624,44553,5438,517,1390,236,44516,44555],"coauthors":[39720],"class_list":["post-165118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-mag-26-07","tag-austria","tag-cloud","tag-conpliance","tag-erp","tag-governance","tag-it","tag-ki-joule","tag-oesterreich","tag-pwc","tag-s4","tag-s4-hana","tag-sap","tag-scaling","tag-tieto","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2026\/07\/2607_wi_tieto-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

W\u00e4hrend 60 Prozent der \u00f6sterreichischen F\u00fchrungskr\u00e4fte in der Pilot- oder Experimentierphase mit einzelnen KI-L\u00f6sungen stecken, haben erst vier Prozent der befragten Unternehmen KI vollst\u00e4ndig in ihre Kernprozesse integriert und zum strategischen R\u00fcckgrat ihrer Wertsch\u00f6pfung gemacht.<\/p>\n","category_list_v2":"Wirtschaft<\/a>, MAG 26-07<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e3_magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/165118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=165118"}],"version-history":[{"count":3,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/165118\/revisions"}],"predecessor-version":[{"id":165129,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/165118\/revisions\/165129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/165121"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=165118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=165118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=165118"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=165118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}