{"id":146946,"date":"2024-11-18T07:00:00","date_gmt":"2024-11-18T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=146946"},"modified":"2024-11-13T11:34:35","modified_gmt":"2024-11-13T10:34:35","slug":"the-kpmg-ceo-outlook-2024-shows-growth-and-hopes-in-ai","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/the-kpmg-ceo-outlook-2024-shows-growth-and-hopes-in-ai\/","title":{"rendered":"The KPMG CEO Outlook 2024 Shows Growth Disruptions and Hope in AI"},"content":{"rendered":"<p>The mood among CEOs of German companies regarding the economic situation remains tense: Only just over three in four (77 percent) company leaders still have confidence in their company's growth prospects over the next three years - compared to 80 percent in 2023 and even 90 percent in 2022. 74 percent are feeling increasing pressure to secure the long-term growth of their companies.<\/p>\n\n\n\n<p>This is shown by this year's KPMG CEO Outlook, in which over 1,300 CEOs worldwide and over 120 CEOs of German companies took part. Generative AI is both a challenge and a hope: 54% of German CEOs see keeping pace technologically as the greatest challenge - ahead of the uncertain economic environment (52%) and dealing with geopolitical complexity (39%). The study also shows that CEOs of German companies are focusing primarily on generative AI and by no means expect the AI boom to come to an end.<\/p><div id=\"great-691244403\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n\n\n\n<p>They consider the successful implementation of generative AI to be the most important driver of growth (16%), followed by further digitalization of the business (15%). 58% consequently prioritize generative AI as a top investment, even in a difficult environment. This is accompanied by return expectations: 26% of CEOs are hoping for a corresponding return on investment in one to three years, 58% in three to five years.<\/p>\n\n\n\n<p>However, top managers also see hurdles to implementation. Only 39% state that their company already has the necessary database, while only 38% have the right skills within the organization. 66% of them point to the ethically correct use of AI as one of the biggest challenges.<\/p>\n\n\n\n<p><a href=\"https:\/\/kpmg.com\/de\/de\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">kpmg.com\/en<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>German CEOs are increasingly lowerering their own company's growth expectations. Generative AI is seen as the most important growth driver with hurdles to implementation.<\/p>","protected":false},"author":2368,"featured_media":146959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,44040],"tags":[],"coauthors":[39720],"class_list":["post-146946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-24-11","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-150x150.png",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-400x180.png",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-768x346.png",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-100x45.png",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-480x216.png",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-640x288.png",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-720x324.png",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-960x432.png",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-18x8.png",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-600x270.png",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-600x450.png",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-24x24.png",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-48x48.png",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-96x96.png",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-150x150.png",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-300x300.png",300,300,true]},"post_excerpt_stackable_v2":"<p>Deutsche CEOs bewerten die Wachstumserwartungen f\u00fcr das eigene Unternehmen zunehmend r\u00fcckl\u00e4ufig. Generative KI gilt als wichtigster Wachstumstreiber mit H\u00fcrden bei der Implementierung.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/sap-news\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-24-11\/\" rel=\"category tag\">MAG 24-11<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e3_magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/146946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=146946"}],"version-history":[{"count":3,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/146946\/revisions"}],"predecessor-version":[{"id":146961,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/146946\/revisions\/146961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/146959"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=146946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=146946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=146946"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=146946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}