{"id":144387,"date":"2024-08-19T07:00:00","date_gmt":"2024-08-19T05:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=144387"},"modified":"2024-08-12T09:16:25","modified_gmt":"2024-08-12T07:16:25","slug":"how-companies-really-use-ar-and-vr","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/how-companies-really-use-ar-and-vr\/","title":{"rendered":"How companies really use AR and VR"},"content":{"rendered":"<p>\"The idea of augmented and virtual reality, which has long been shaped by science fiction films, is already a reality in some areas of the economy,\" says Niklas Veltkamp, member of the Bitkom Executive Board.<\/p>\n\n\n\n<p>One in five companies in Germany (20 percent) already uses individual VR or AR applications. A further 36% are planning or discussing the use of VR in their company, while the figure for AR is 29%. These are the results of a representative survey of 605 companies with 20 or more employees in Germany commissioned by the digital association Bitkom. <\/p><div id=\"great-334897648\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n\n\n\n<p>The fundamental importance of the technologies is assessed similarly: 57% believe that virtual reality is very important for the competitiveness of their company, while the figure for augmented reality is 48%. Training, education and further training are at the top of the list of applications for augmented reality, with two thirds (64%) of companies that use AR or are currently planning or discussing it mentioning this area. This is closely followed by design and planning (60 percent). <\/p>\n\n\n\n<p>From the perspective of companies that use, plan to use or are discussing the use of virtual reality, the main area of application is in design and planning (74%). This is followed by training, education and further training (61%) and collaboration (46%).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bitkom.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">bitkom.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Training and further education as well as design and planning dominate the applications.<\/p>","protected":false},"author":2368,"featured_media":141527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,43978],"tags":[],"coauthors":[39720],"class_list":["post-144387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-24-07-08","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/04\/2404-23-Honeywell-shutterstock_599621528-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Schulung und Weiterbildung sowie Konstruktion und Planung dominieren die Anwendungen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/sap-news\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-24-07-08\/\" rel=\"category tag\">MAG 24-07 \/ 08<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e3_magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/144387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=144387"}],"version-history":[{"count":2,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/144387\/revisions"}],"predecessor-version":[{"id":144389,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/144387\/revisions\/144389"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/141527"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=144387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=144387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=144387"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=144387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}