{"id":143999,"date":"2024-07-31T07:00:00","date_gmt":"2024-07-31T05:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=143999"},"modified":"2024-07-26T10:22:27","modified_gmt":"2024-07-26T08:22:27","slug":"german-companies-barely-use-their-data","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/ergebnisse-der-bitkom-studie-deutsche-unternehmen-nutzen-ihre-daten-kaum\/","title":{"rendered":"German Companies Barely Use Their Data"},"content":{"rendered":"<p>Data is becoming increasingly important for business and society, but the vast majority of German companies continue to underutilize data. Only 6 percent assume that they are fully exploiting the potential of the data available to them. 31% exploit it to a great extent, 42% to a lesser extent and 18% not at all.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"651\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1200x651.jpg\" alt=\"\" class=\"wp-image-144000\" style=\"width:500px\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1200x651.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-400x217.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-768x416.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-100x54.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-480x260.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-640x347.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-720x390.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-960x520.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1168x633.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1440x781.jpg 1440w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-scaled.jpg 1920w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1536x833.jpg 1536w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-18x10.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-600x325.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Part of the companies that exploit the potential of the available data.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><br>In addition, many companies feel thwarted by laws and regulations when handling data. 44% have often had to stop plans for innovations in connection with the use of data due to legal requirements. Accordingly, 51% of companies would like to see less strict rules on data usage. 62% agree with the statement that strict rules are driving innovative data-driven business models out of Germany. Around half are convinced that Germany is missing out on economic opportunities due to strict rules on data usage.<\/p><div id=\"great-2494376183\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n\n\n\n<p><a href=\"https:\/\/www.bitkom.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">bitkom.org<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Only 6 percent of companies exploit the potential of the available data.<br \/>\nData protection and legal uncertainty are slowing down the supply of data.<\/p>","protected":false},"author":2368,"featured_media":144001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,43978],"tags":[],"coauthors":[39720],"class_list":["post-143999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-24-07-08","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Nur 6 Prozent der Firmen sch\u00f6pfen das Potenzial der verf\u00fcgbaren Daten aus.<br \/>\nDatenschutz und rechtliche Unsicherheit bremsen das Datenangebot.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-24-07-08\/\" rel=\"category tag\">MAG 24-07 \/ 08<\/a>","author_info_v2":{"name":"E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e3_magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/143999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2368"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=143999"}],"version-history":[{"count":4,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/143999\/revisions"}],"predecessor-version":[{"id":144005,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/143999\/revisions\/144005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/144001"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=143999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=143999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=143999"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=143999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}