{"id":118389,"date":"2022-09-29T10:10:00","date_gmt":"2022-09-29T08:10:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=118389"},"modified":"2022-10-04T08:39:21","modified_gmt":"2022-10-04T06:39:21","slug":"no-digital-strategy","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/no-digital-strategy\/","title":{"rendered":"No digital strategy"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Chief Digital Officers are in demand<\/h2>\n\n\n\n<p>Such a position already exists in 19 percent of companies. This is the result of a survey of 604 companies with 20 or more employees commissioned by the digital association Bitkom. In principle, the vast majority of companies are now taking a strategic approach to digitization. But 13 percent still have no digital strategy. A year ago, 16 percent and in 2019 as many as 26 percent of companies had no strategy when it came to digitization. Around one in three companies (34 percent) currently has a central digital strategy, while a further 52 percent have digitization strategies in individual divisions. <\/p>\n\n\n\n<p><em>\"Digital transformation needs clear responsibilities and competencies\"<\/em>says Bitkom President Achim Berg. <em>\"Medium-sized companies should also bundle digital know-how. Successful digitization is not just a question of technology, software and hardware, it needs an engine and that engine can be a CDO.\"<\/em><\/p><div id=\"great-598289015\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"256\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk.jpg\" alt=\"\" class=\"wp-image-118391\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-768x246.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-100x32.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-480x154.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-640x205.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-720x230.jpg 720w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption><em>Does your company have a chief digital officer (CDO) or head of digitization? Basis: all companies (n=604). Source: Bitkom Research 2022.<\/em><\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>The number of Chief Digital Officers in the German economy is likely to rise sharply in the near future. Almost one in five companies say they are filling or intending to fill a CDO position.<\/p>","protected":false},"author":38,"featured_media":118743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,41721],"tags":[35,600,41724],"coauthors":[19920],"class_list":["post-118389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-22-09","tag-bitkom","tag-digitale-transformation","tag-mag-22-09","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-80x80.jpg",80,80,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Demn\u00e4chst d\u00fcrfte die Zahl der Chief Digital Officer in der deutschen Wirtschaft kr\u00e4ftig steigen. Fast jedes f\u00fcnfte Unternehmen gibt an, eine CDO-Stelle besetzen oder einrichten zu wollen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/sap-news\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-22-09\/\" rel=\"category tag\">Mag 22-09<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/118389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=118389"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/118389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/118743"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=118389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=118389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=118389"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=118389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}