{"id":111722,"date":"2022-03-08T08:00:00","date_gmt":"2022-03-08T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=111722"},"modified":"2025-08-23T11:18:40","modified_gmt":"2025-08-23T09:18:40","slug":"sapverse-metasap-new-rise","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/sapverse-metasap-new-rise\/","title":{"rendered":"SAPverse, MetaSAP, New RISE?"},"content":{"rendered":"<p>All of you have probably heard the news by now: Facebook, Inc. is now called Meta. The name change means that Mark Zuckerberg is acknowledging that Facebook isn\u2019t just one app anymore, just as Google has done before with Alphabet. However, Meta also wants to be more: the Metaverse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mehr-mehr-mehr\">More, more, more<\/h3>\n\n\n\n<p>In this context, you might remember an invention from almost 20 years ago. In 2003, Linden Lab launched a unique and fascinating 3D simulation of the entire world called Second Life. Users could virtually buy or sell wares and properties or meet up with others through a customizable avatar. The virtual Linden dollar acted as currency.<\/p><div id=\"great-4188300478\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n\n\n\n<p>While the idea was an interesting topic of discussion back in the day, Second Life never became mainstream. In hindsight, we know that the simulation was constricted by technological advances (or rather, the lack thereof) of its time.&nbsp;<\/p>\n\n\n\n<p>However, the term Metaverse is even older, first mentioned in the novel \u201cSnow Crash\u201d by science-fiction author Neal Stephenson, which was published in 1991. He tells the story of an artificially created virtual reality in which people choose their avatars and move around an open-world simulation. Inside the Metaverse, they can buy and sell wares. Since it is connected to real-life supply chains, the products bought virtually are real, and communication and events happen in real time. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"anfange-sind-gemacht\">Beginnings are made<\/h3>\n\n\n\n<p>If Meta will be successful with this approach remains to be seen. However, if we apply this concept to business software, new opportunities arise. Imagine if SAP would offer a central platform for all activities in a customer\u2019s daily routine: procurement, production, marketing, sales, support. SAP provides the platform, SAP solutions provide the data and workflows. One of the most important aspects is the integration of third-party systems for improved connectivity and data exchange. <\/p>\n\n\n\n<p>With SAP Extended Reality Cloud (XR Cloud), the first steps toward visualized real-time applications have been taken. After that, it\u2019s only a small leap towards virtual meetings or sales calls.<\/p>","protected":false},"excerpt":{"rendered":"<p>Being successful as a company sometimes means banking on a trend early. Sometimes it means joining the hype a little later but making better decisions than early movers.<\/p>","protected":false},"author":25,"featured_media":62243,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[36188,40330],"tags":[966,600,8443,6800,1070],"coauthors":[21819],"class_list":["post-111722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitale-transformation","category-mag-22-02","tag-digital","tag-digitale-transformation","tag-kolumne","tag-michael-kramer","tag-virtual-reality","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Digital-Transformation-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Erfolgreiche Firmen sind manchmal erfolgreich, weil sie fr\u00fch auf einen Trend setzen oder ihn sogar kreieren. Oder sie kommen sp\u00e4t, treffen aber bessere Entscheidungen als die Early Mover, auf deren Erfahrungen sie aufsetzen k\u00f6nnen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/opinion\/digital-transformation\/\" rel=\"category tag\">Digitale Transformation<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-22-02\/\" rel=\"category tag\">MAG 22-02<\/a>","author_info_v2":{"name":"Michael Kramer","url":"https:\/\/e3mag.com\/en\/author\/michael-kramer\/"},"comments_num_v2":"1 comment","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/111722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=111722"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/111722\/revisions"}],"predecessor-version":[{"id":154288,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/111722\/revisions\/154288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/62243"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=111722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=111722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=111722"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=111722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}