{"id":19,"count":50,"description":"B2B2C stands for Business to Business to Customer and covers all trade channels from the raw material to the end consumer.\r\n\r\nWith SAP acquisitions (Hybris, Concur, Ariba, Fieldglass, SuccessFactors), procurement and e-commerce are increasingly coming to the fore.","link":"https:\/\/e3mag.com\/en\/category\/opinion\/b2b2c-column\/","name":"B2B2C column","slug":"b2b2c-column","taxonomy":"category","parent":7,"meta":[],"acf":[],"_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/taxonomies\/category"}],"up":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories\/7"}],"wp:post_type":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts?categories=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}