{"id":72623,"date":"2020-10-01T10:32:00","date_gmt":"2020-10-01T08:32:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=72623"},"modified":"2021-03-18T10:39:22","modified_gmt":"2021-03-18T09:39:22","slug":"kann-sap-auch-crm-2","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/kann-sap-auch-crm-2\/","title":{"rendered":"Kann SAP auch CRM?"},"content":{"rendered":"\n<p>SAP-Kernkompetenz sind ERP und zahlreiche damit direkt verbundene Themen. CRM geh\u00f6rt nicht dazu. Selbst das zu ERP logisch und technisch verwandte Thema E-Commerce ist nur durch einen Zukauf auf der Bildfl\u00e4che. <\/p>\n\n\n\n<p>W\u00e4hrend der Einzelhandel stirbt, vervielfacht sich das E-Commerce-Gesch\u00e4ft, nur von SAP E-Commerce Hybris h\u00f6rt man kaum etwas: Erfolgsmeldungen? Fehlanzeige! Qualtrics wird ausgelagert. Hybris verf\u00e4llt in einen Dornr\u00f6schenschlaf. C\/4 stirbt, das neue CRM, mit dem Ex-SAP-Chef Bill McDermott die Welt erobern oder zumindest Salesforce austricksen wollte. <\/p><div class=\"great-fullsize-content-de\" style=\"float: left;\" id=\"great-3157926322\"><div id=\"great-901000616\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n\n\n\n<p>Nun versucht es SAP-Chef Christian Klein mit einem weiteren Zukauf: Emarsys, vor zwanzig Jahren in Wien als Newsletter-Werkzeug geboren, soll nach dem verlorenen CRM-Anspruch die SAP\u2019sche Spezialisierung im Kundenmanagement retten. Auch dieser Versuch wird scheitern! Warum? Nicht weil Emarsys ein schlechtes IT-Werkzeug ist, sondern weil bei SAP noch immer nicht die Strukturen zur nachhaltigen Integration von Fremdsoftware existieren. Die Abap-Kultur akzeptiert kein St\u00f6rfeuer von der Seitenlinie. <\/p>\n\n\n\n<p>Die SAP Cloud Platform ist kein offenes System mit Low-Code\/No-Code-Option (von Mendix einmal abgesehen, aber das geh\u00f6rt eigentlich zu Siemens). SAP kann zukaufen, aber SAP kann kein CRM und kein E-Commerce. Emarsys als gute Software wird die Situation nur verschlimmern.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nein, naturgem\u00e4\u00df nicht! SAP hat in diesem weiten Feld viele Zuk\u00e4ufe get\u00e4tigt, aber es verabs\u00e4umt, davor auf die Integration zu achten.<\/p>\n","protected":false},"author":2,"featured_media":72570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[27840,38208],"tags":[28324,35728,124,229],"coauthors":[27825],"class_list":["post-72623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chefredakteur-blog","category-mag-2010","tag-chefredaktion","tag-christian-klein","tag-crm","tag-e-commerce","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Nein, naturgem\u00e4\u00df nicht! SAP hat in diesem weiten Feld viele Zuk\u00e4ufe get\u00e4tigt, aber es verabs\u00e4umt, davor auf die Integration zu achten.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/chefredakteur-blog\/\" rel=\"category tag\">Chefredakteur-Blog<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-2010\/\" rel=\"category tag\">MAG 20-10<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3-Magazin","url":"https:\/\/e3mag.com\/de\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/72623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=72623"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/72623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/72570"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=72623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=72623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=72623"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=72623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}