{"id":72329,"date":"2021-03-30T09:00:00","date_gmt":"2021-03-30T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=72329"},"modified":"2021-03-25T13:51:08","modified_gmt":"2021-03-25T12:51:08","slug":"corona-befeuert-die-digitalisierung","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/corona-befeuert-die-digitalisierung\/","title":{"rendered":"Corona befeuert die Digitalisierung"},"content":{"rendered":"\n<p>Der Fachkr\u00e4ftemangel, die Fragmentierung von Kunden-Touchpoints auf verschiedene Online- und Offline-Kan\u00e4le sowie der Kulturwandel hin zu einer agilen Arbeitsweise z\u00e4hlen zu den wichtigsten Hemmnissen, die es zu \u00fcberwinden gilt. Budgets f\u00fcr Digitalisierungsprojekte sollen dennoch steigen. <\/p>\n\n\n\n<p>Unternehmen m\u00f6chten vor allem ihr bestehendes Produktangebot um digitale Services erg\u00e4nzen: 88 Prozent der Teilnehmer geben an, punktuell digitale Mehrwertdienste wie Apps, Chatbots oder Customer Care Center aufzubauen. Eine bessere Integration der analogen und digitalen Vertriebskan\u00e4le steht f\u00fcr 83 Prozent der Studienteilnehmer im Fokus.<\/p><div class=\"great-fullsize-content-de\" style=\"float: left;\" id=\"great-2597960090\"><div id=\"great-1243564039\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"337\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg\" alt=\"210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg\" class=\"wp-image-72330\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-768x259.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-100x34.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-480x162.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-640x216.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-720x243.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-960x324.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Frage: Welche der folgenden Strategien verfolgt Ihr Unternehmen bei der digitalen Transformation? Quelle: L\u00fcnendonk-Marktsegmentstudie 2020: Der Markt f\u00fcr Digital Experience Services<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Unternehmen investieren in Zeiten von Corona verst\u00e4rkt in ihre Digitalisierung. Sie sto\u00dfen dabei aber auf einige Herausforderungen.<\/p>\n","protected":false},"author":38,"featured_media":72694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,38859],"tags":[37740,601,38439],"coauthors":[19920],"class_list":["post-72329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-21-03","tag-covid-19","tag-digitalisierung","tag-luenendonk-2","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Unternehmen investieren in Zeiten von Corona verst\u00e4rkt in ihre Digitalisierung. Sie sto\u00dfen dabei aber auf einige Herausforderungen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-21-03\/\" rel=\"category tag\">MAG 21-03<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/72329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=72329"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/72329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/72694"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=72329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=72329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=72329"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=72329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}