{"id":70075,"date":"2020-12-02T08:00:00","date_gmt":"2020-12-02T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=70075"},"modified":"2020-12-01T12:16:03","modified_gmt":"2020-12-01T11:16:03","slug":"sap-uebernimmt-cx-unternehmen","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/sap-uebernimmt-cx-unternehmen\/","title":{"rendered":"SAP \u00fcbernimmt CX-Unternehmen"},"content":{"rendered":"\n<p>Mit der Plattform von Emarsys k\u00f6nnen Unternehmen pers\u00f6nlicher mit ihren Kunden in Kontakt treten. Durch die Erweiterung ihres Portfolios im Bereich Customer Experience erm\u00f6glicht SAP ihren Kunden k\u00fcnftig eine personalisierte Kontaktaufnahme mit Endkunden in Echtzeit \u2013 \u00fcber alle Kommunikationskan\u00e4le hinweg. <\/p>\n\n\n\n<p>Unternehmen werden so unterst\u00fctzt, jede Interaktion mit ihren Kunden relevant und wirkungsvoll zu machen. \u201eEmarsys in unser Customer-Experience-Portfolio mit aufzunehmen und mit S\/4 Hana sowie Qualtrics zu kombinieren ist f\u00fcr diesen Markt ein gro\u00dfer Schritt nach vorne\u201c, sagt Christian Klein, Gesch\u00e4ftsf\u00fchrer der SAP. <\/p><div class=\"great-fullsize-content-de\" style=\"float: left;\" id=\"great-2440566918\"><div id=\"great-3805027191\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n\n\n\n<p><em>\u201eUnser Ziel ist, ein \u201aCommerce anywhere\u2018-Portfolio anzubieten, mit dem unsere Kunden \u00fcber alle Kan\u00e4le und zu jeder Zeit digital und personalisiert mit Endkunden kommunizieren k\u00f6nnen.\u201c<\/em><\/p>\n\n\n\n<p>Emarsys wurde vom Aufsichtsratsvorsitzenden Josef Ahorner, Hagai Hartman und Daniel Harari in Wien gegr\u00fcndet. Das Unternehmen soll Teil des Gesch\u00e4ftsbereichs SAP Customer Experience werden. Der Abschluss der Transaktion wird vorbehaltlich der Zustimmung der Aufsichtsbeh\u00f6rden f\u00fcr das vierte Quartal 2020 erwartet. Der Kaufpreis und andere finanzielle Rahmenbedingungen der Transaktion werden nicht bekannt gegeben.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1.jpg\" alt=\"Christian Klein, SAP-Vorstandssprecher\" class=\"wp-image-70077\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/Christian-Klein-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SAP hat den Abschluss einer Vereinbarung zur \u00dcbernahme von Emarsys bekannt gegeben, einem Anbieter von Omnichannel-Kundenbindungsplattformen in der Cloud.<\/p>\n","protected":false},"author":38,"featured_media":70079,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,38353],"tags":[35728,21354],"coauthors":[19920],"class_list":["post-70075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-20-11","tag-christian-klein","tag-cx","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/11\/shutterstock_1787437247-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP hat den Abschluss einer Vereinbarung zur \u00dcbernahme von Emarsys bekannt gegeben, einem Anbieter von Omnichannel-Kundenbindungsplattformen in der Cloud.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-20-11\/\" rel=\"category tag\">MAG 20-11<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 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