{"id":67028,"date":"2020-07-31T08:00:00","date_gmt":"2020-07-31T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=67028"},"modified":"2020-07-24T08:06:40","modified_gmt":"2020-07-24T06:06:40","slug":"gewusst-wie-datenstrategie","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/gewusst-wie-datenstrategie\/","title":{"rendered":"Gewusst wie: Datenstrategie"},"content":{"rendered":"\n

Der Leitfaden \u201eSouver\u00e4ner Umgang mit Datenprodukten\u201c unterst\u00fctzt Unternehmen und ihre Data Scientists dabei, die eigenen Daten zu analysieren und im Kontext einer Datenstrategie zu bewerten. <\/p>\n\n\n\n

Er erkl\u00e4rt beispielsweise die Unterschiede zwischen First-Party-, Second- und Third- Party-Daten sowie den Einsatz im Programmatic Advertising. Dar\u00fcber hinaus werden unterschiedliche Arten des Targetings erl\u00e4utert (profilbasiertes, nutzungsbasiertes und umfeldbasiertes Targeting). <\/p>

\"Fullsize\"<\/a><\/div><\/div>\n\n\n\n

\u201eWir betrachten den Leitfaden als Grundlagenwerk f\u00fcr alle Unternehmen, die datenschutzkonform die eigenen Daten nutzen wollen, beispielsweise zur Verbesserung von Produkten oder f\u00fcr zielgruppengenauere Kundenansprache\u201c<\/em><\/p>\n\n\n\n

sagt Siamac Rahnavard, Lableiter Datenprodukte des BVDW. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Die Data-Experten des BVDW haben dar\u00fcber hinaus das Data Label des amerikanischen IAB Tech Labs aus europ\u00e4ischer Per\u00adspektive untersucht, insbesondere auch vor dem Hintergrund, dass das Grundverst\u00e4ndnis eines sinnvollen und zul\u00e4ssigen Umgangs mit Daten beispielsweise in den USA, aber auch in Asien ein deutlich anderes ist als in der EU. <\/p>\n\n\n\n

Dabei sind neue beziehungsweise modifizierte Bewertungskriterien herausgekommen, die auch die Unterschiede zwischen einzelnen Targeting-Arten ber\u00fccksichtigen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Der Bundesverband Digitale Wirtschaft (BVDW) e. V. hat einen Leitfaden ver\u00f6ffentlicht, der Unternehmen und Organisationen bei der Entwicklung einer Datenstrategie unterst\u00fctzt. <\/p>\n","protected":false},"author":38,"featured_media":67030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37729],"tags":[4566],"coauthors":[19920],"class_list":["post-67028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2006","tag-bvdw","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_414153883-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Der Bundesverband Digitale Wirtschaft (BVDW) e. V. hat einen Leitfaden ver\u00f6ffentlicht, der Unternehmen und Organisationen bei der Entwicklung einer Datenstrategie unterst\u00fctzt. <\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 20-06<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/67028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=67028"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/67028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/67030"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=67028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=67028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=67028"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=67028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}