{"id":67021,"date":"2020-07-28T08:00:00","date_gmt":"2020-07-28T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=67021"},"modified":"2020-07-24T07:50:43","modified_gmt":"2020-07-24T05:50:43","slug":"crm-verbessert-technologie-die-kundenbeziehung","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/crm-verbessert-technologie-die-kundenbeziehung\/","title":{"rendered":"CRM – Verbessert Technologie die Kundenbeziehung?"},"content":{"rendered":"\n

Appian ver\u00f6ffentlicht die Ergebnisse seiner \u201eBusiness Automation Technologies and the Customer Experience\u201c-Studie. Ziel war es, ein besseres Verst\u00e4ndnis f\u00fcr die Einstellung der Mitarbeiter in Gro\u00dfunternehmen in den USA und Europa in Bezug auf Technologien zur Gesch\u00e4ftsautomatisierung sowie der \u201eHumanisierung\u201c der Kundenbeziehung zu erhalten.<\/p>\n\n\n\n

Angesichts der Covid-19-Pandemie wird diese Frage f\u00fcr Organisationen noch dringlicher. Die aktuellen Social-Distancing- Richtlinien \u2013 die Unternehmen von ihren Kunden trennen \u2013 verdeutlichen die Notwendigkeit, die Potenziale von Technologien auszusch\u00f6pfen, um Kundenbeziehungen zu st\u00e4rken. <\/p>

\"Fullsize\"<\/a><\/div><\/div>\n\n\n\n

Die zentrale Frage ist dabei, ob Technologien zur Gesch\u00e4ftsautomatisierung bessere Kundenerfahrungen schaffen und somit Unternehmen in die Lage versetzen, die Anforderungen ihrer Kunden besser zu antizipieren und zu erf\u00fcllen \u2013 und so st\u00e4rkere Kundenbeziehungen schaffen. <\/p>\n\n\n\n

82 Prozent der Studienteilnehmer sind sich einig, dass Unternehmen sich darauf konzentrieren m\u00fcssen, den menschlichen Faktor als Teil der Kundeninteraktion zu erh\u00f6hen. <\/p>\n\n\n\n

Allerdings sehen nur vier von zehn Befragten die Art, wie ihr Unternehmen Automatisierung einsetzt, als \u201ein hohem Ma\u00dfe\u201c hilfreich f\u00fcr den Aufbau st\u00e4rkerer Kundenbeziehungen an.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eNur bedingt\u201c, sagen 65 Prozent der Teilnehmer einer Appian-Studie. Automatisierungstechnologien seien nur \u201eeinigerma\u00dfen wirksam\u201c, um alle notwendigen Daten zur Verf\u00fcgung zu stellen.<\/p>\n","protected":false},"author":38,"featured_media":67022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37729],"tags":[37607,124],"coauthors":[19920],"class_list":["post-67021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2006","tag-covid","tag-crm","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

\u201eNur bedingt\u201c, sagen 65 Prozent der Teilnehmer einer Appian-Studie. Automatisierungstechnologien seien nur \u201eeinigerma\u00dfen wirksam\u201c, um alle notwendigen Daten zur Verf\u00fcgung zu stellen.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 20-06<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/67021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=67021"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/67021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/67022"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=67021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=67021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=67021"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=67021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}