{"id":65231,"date":"2020-03-23T08:58:00","date_gmt":"2020-03-23T07:58:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=65231"},"modified":"2020-03-20T12:21:52","modified_gmt":"2020-03-20T11:21:52","slug":"durchgaengige-customer-experience-hat-oberste-prioritaet","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/durchgaengige-customer-experience-hat-oberste-prioritaet\/","title":{"rendered":"Durchg\u00e4ngige Customer Experience hat oberste Priorit\u00e4t"},"content":{"rendered":"\n

Welche Ziele haben f\u00fcr Unternehmen beim Kundenbeziehungsmanagement oberste Priorit\u00e4t? Welche Hindernisse stehen der Zielerreichung im Weg? Mit welchen Kennzahlen messen Unternehmen den Erfolg? <\/p>\n\n\n\n

Diese und andere Fragen stellte Adito in der Studie \u201eErwartungen an die CRM-L\u00f6sung von morgen\u201c. 188 Entscheider aus der F\u00fchrungsebene, der IT sowie aus den Bereichen Marketing, Vertrieb und Service deutscher Unternehmen wurden befragt.<\/p>

\"Fullsize\"<\/a><\/div><\/div>\n\n\n\n

\u201eKundenbeziehungsmanagement ist ein kontinuierlicher Prozess, der sowohl die Arbeit jedes Mitarbeiters mit Kundenkontakt als auch die Unternehmensstrategie beeinflusst.\u201c <\/em><\/p>\n\n\n\n

\"Einheitliches-Kundenerlebnis\"
Rund 73 Prozent der Studienteilnehmer halten ein einheitliches Kundenerlebnis f\u00fcr wichtig oder sehr wichtig. Quelle: Adito<\/figcaption><\/figure>\n\n\n\n

Dieses Statement erhielt in der Studie die h\u00f6chsten Zustimmungswerte: 76 Prozent pflichteten dieser Aussage bei. <\/p>\n\n\n\n

Dazu passt auch die Tatsache, dass drei Viertel der Studienteilnehmer die kontinuierliche Weiterentwicklung der CRM-Strategie als wichtigen oder sehr wichtigen Erfolgsfaktor f\u00fcr das Kundenmanagement betrachten. <\/p>\n\n\n\n

Die Studie fragte auch nach limitierenden Faktoren. Zu wenige Ressourcen hinderten 45 Prozent an der Umsetzung. Dass die gew\u00e4hlte Software nicht zu Unternehmensprozessen passte, bremste 33 Prozent aus. Weitere 31 Prozent k\u00e4mpften mit Budgetlimitierungen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Laut einer aktuellen Studie von Adito betrachten F\u00fchrungskr\u00e4fte die kontinuierliche Weiterentwicklung der CRM-Strategie als sehr wichtigen Erfolgsfaktor.<\/p>\n","protected":false},"author":38,"featured_media":65234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37274],"tags":[124,739,21354],"coauthors":[19920],"class_list":["post-65231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2002","tag-crm","tag-customer-experience","tag-cx","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Laut einer aktuellen Studie von Adito betrachten F\u00fchrungskr\u00e4fte die kontinuierliche Weiterentwicklung der CRM-Strategie als sehr wichtigen Erfolgsfaktor.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 20-02<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/65231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=65231"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/65231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/65234"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=65231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=65231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=65231"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=65231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}