{"id":63512,"date":"2019-11-21T09:00:58","date_gmt":"2019-11-21T08:00:58","guid":{"rendered":"http:\/\/e3mag.com\/?p=63512"},"modified":"2020-02-07T22:52:20","modified_gmt":"2020-02-07T21:52:20","slug":"informationen-zukunft-handels","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/informationen-zukunft-handels\/","title":{"rendered":"Informationen sind die Zukunft des Handels"},"content":{"rendered":"

Aus der Sicht der Unternehmensentscheider von heute ist die Zukunft digital. Und alle st\u00fcrzen sich auf die Daten. Doch sind wirklich nur die Daten zu entdecken?<\/p>\n

Geht es nicht vielmehr um Informationen wie zum Beispiel Bilder, Podcasts und Videos, die im Web, in den sozialen Kan\u00e4len und generell in der Kundenkommunikation mittlerweile dominieren?<\/p>

\"Fullsize\"<\/a><\/div><\/div>\n

Eine grunds\u00e4tzliche Frage, die sich Entscheider in allen Branchen stellen m\u00fcssen, besonders jedoch im Handel. Denn bislang war es speziell in Deutschland so, dass der station\u00e4re Handel Herr \u00fcber die Beziehungen zu den Endkunden war.<\/p>\n

Doch die Digitalisierung bricht diese Exklusivit\u00e4t auf und verschiebt aus der Sicht des Handels die Kr\u00e4fteverh\u00e4ltnisse in Richtung Online-Konkurrenz \u2013 aber auch der Endkunden selbst.<\/p>\n

Ikonen wie Amazon haben erkannt, dass Daten allein nicht die Grundlage f\u00fcr guten Service, f\u00fcr gute Beratung und gute Kundenkommunikation sind. Daf\u00fcr braucht es das Zusammenspiel von Daten und digitalen Assets. Handelsunternehmen, die weiterhin nur auf die Daten schauen, bleiben auf einem Auge blind.<\/p>\n

Um die digitale Transformation zu meistern, m\u00fcssen Handels\u00adunternehmen beide Augen aufmachen und sich auf den Weg in das unentdeckte Land begeben.<\/p>\n

In der digitalen Wirtschaft wird die F\u00e4higkeit, alle Unternehmens\u00adinformationen l\u00fcckenlos zu managen, \u00fcber Sein oder Nichtsein entscheiden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eingefleischte Star-Trek-Fans wissen es: Im sechsten Kinofilm unter Captain Kirk macht sich die \u201ealte\u201c Enterprise-Besatzung auf die Reise in das \u201eunentdeckte\u201c Land. Nat\u00fcrlich ist dieses Land kein Ort, sondern die Zukunft.<\/p>\n","protected":false},"author":38,"featured_media":63513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[37021,37003],"tags":[623,573,31],"coauthors":[19920],"class_list":["post-63512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-3-special-1912","category-mag-1912","tag-amazon","tag-handel","tag-wirtschaft","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Eingefleischte Star-Trek-Fans wissen es: Im sechsten Kinofilm unter Captain Kirk macht sich die \u201ealte\u201c Enterprise-Besatzung auf die Reise in das \u201eunentdeckte\u201c Land. Nat\u00fcrlich ist dieses Land kein Ort, sondern die Zukunft.<\/p>\n","category_list_v2":"E-3 Special 1912<\/a>, MAG 19-12<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/63512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=63512"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/63512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/63513"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=63512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=63512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=63512"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=63512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}