{"id":62044,"date":"2015-06-22T15:05:01","date_gmt":"2015-06-22T13:05:01","guid":{"rendered":"http:\/\/e3mag.com\/?p=62044"},"modified":"2019-08-22T15:07:22","modified_gmt":"2019-08-22T13:07:22","slug":"digitale-transformation-verlangt-neue-crm-strategien","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/digitale-transformation-verlangt-neue-crm-strategien\/","title":{"rendered":"Digitale Transformation verlangt neue CRM-Strategien"},"content":{"rendered":"

Die Diskussion zur digitalen Transformation hinterl\u00e4sst auch deutliche Spuren in den CRM-Strategien der Unternehmen. Sie stehen nach einer aktuellen Vergleichsstudie in steigendem Ma\u00df vor einer Neudefinition.<\/p>\n

Der Erhebung unter mehr als 200 Sales- und Marketingverantwortlichen zufolge ist nur ein F\u00fcnftel von ihnen sehr zufrieden mit ihren aktuellen Verh\u00e4ltnissen im Kundenmanagement, f\u00fcr weitere 31 Prozent gilt dies mit gewissen Einschr\u00e4nkungen.<\/p>

\"\"<\/a><\/div><\/div>\n

Damit ist der Anteil der Unternehmen, in denen eine deutliche Unzufriedenheit mit den CRM-Bedingungen besteht, innerhalb eines Jahres um elf Prozent gestiegen. Die haupts\u00e4chlichen Gr\u00fcnde f\u00fcr kritische Einsch\u00e4tzungen aufseiten der Anwender liegen besonders in offensichtlichen Schw\u00e4chen der CRM-Prozesse.<\/p>\n

Hier sehen sieben von zehn der Befragten einen deutlichen Optimierungsbedarf. \u00c4hnliches gilt f\u00fcr die strategische Ausrichtung des Kundenmanagements, die nach Meinung von 68 Prozent derzeit nicht klar genug ist.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vergleichsstudie ermittelt z\u00f6gerliche Umsetzung zukunftsgerichteter Ans\u00e4tze im Kundenmanagement.<\/p>\n","protected":false},"author":38,"featured_media":61274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1551],"tags":[124,8611,799],"coauthors":[19920],"class_list":["post-62044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-1551","tag-crm","tag-strategien","tag-transformation","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",400,155,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-768x297.jpg",768,297,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-100x39.jpg",100,39,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-480x186.jpg",480,186,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-640x248.jpg",640,248,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-720x279.jpg",720,279,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-960x372.jpg",960,372,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",18,7,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Vergleichsstudie ermittelt z\u00f6gerliche Umsetzung zukunftsgerichteter Ans\u00e4tze im Kundenmanagement.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 15-06<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/62044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=62044"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/62044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/61274"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=62044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=62044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=62044"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=62044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}