{"id":62007,"date":"2015-06-22T10:18:34","date_gmt":"2015-06-22T08:18:34","guid":{"rendered":"http:\/\/e3mag.com\/?p=62007"},"modified":"2019-08-22T10:21:45","modified_gmt":"2019-08-22T08:21:45","slug":"gemeinsam-naeher-am-fan","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/gemeinsam-naeher-am-fan\/","title":{"rendered":"Gemeinsam n\u00e4her am Fan"},"content":{"rendered":"

Die integrierte L\u00f6sung von SAP und Phizzle erm\u00f6glicht es Vereinen, Nutzerprofile ihrer Fans zusammenzuf\u00fchren, ihr Online-Verhalten zu analysieren und in Echtzeit darauf zu reagieren.<\/p>\n

Alle verf\u00fcgbaren Datenquellen werden konsolidiert, damit Datens\u00e4tze von Fans eindeutig identifiziert werden k\u00f6nnen. Durch diese Vereinheitlichung erhalten Vereine einen gesamten \u00dcberblick und detaillierte Informationen zu den einzelnen Fans, um sie so noch pers\u00f6nlicher ansprechen zu k\u00f6nnen.<\/p>

\"\"<\/a><\/div><\/div>\n

Damit sind Unternehmen der Sport-, Medien- und Unterhaltungsbranche in der Lage, umfassende Fanprofile zu erstellen und so den quantitativen Nutzen aus verschiedenen Datenquellen zu maximieren.<\/p>\n

Die L\u00f6sung nutzt das Potenzial von Hana. Sie bietet Werkzeuge f\u00fcr personalisierte Marketingma\u00dfnahmen und das Kampagnenmanagement sowie Funktionen f\u00fcr die Aggregation und Visualisierung von Daten. Dar\u00fcber hinaus erm\u00f6glicht die L\u00f6sung die Analyse von Stimmungen im Web und in sozialen Netzwerken.<\/p>\n

\u201eFans wollen mindestens drei Dinge: eingebunden sein, sich angesprochen f\u00fchlen und wiedererkannt werden\u201c<\/em><\/p>\n

erkl\u00e4rte Frank Wheeler, Global Vice President, Head of Business Development, Media, Sports and Entertainment bei SAP.<\/p>\n

\u201eDurch die Zusammenarbeit bieten wir Unternehmen v\u00f6llig neue M\u00f6glichkeiten, Informationen in Zusammenhang miteinander zu stellen und dadurch wertvolle Erkenntnisse zu gewinnen. <\/em><\/p>\n

Durch die einfache Art der Verwaltung gro\u00dfer Datenmengen k\u00f6nnen Unternehmen den Fans ein noch besseres Erlebnis bieten und wesentlich effizienter arbeiten.\u201c<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

SAP und Phizzle geben ihre globale strategische Partnerschaft f\u00fcr die automatisierte Fan-Einbindung bekannt.<\/p>\n","protected":false},"author":38,"featured_media":61274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6,1551],"tags":[],"coauthors":[19920],"class_list":["post-62007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-1551","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",400,155,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-768x297.jpg",768,297,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-100x39.jpg",100,39,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-480x186.jpg",480,186,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-640x248.jpg",640,248,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-720x279.jpg",720,279,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-960x372.jpg",960,372,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",18,7,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

SAP und Phizzle geben ihre globale strategische Partnerschaft f\u00fcr die automatisierte Fan-Einbindung bekannt.<\/p>\n","category_list_v2":"Wirtschaft<\/a>, MAG 15-06<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/62007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=62007"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/62007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/61274"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=62007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=62007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=62007"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=62007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}