{"id":56973,"date":"2019-04-03T08:00:36","date_gmt":"2019-04-03T06:00:36","guid":{"rendered":"http:\/\/e3mag.com\/?p=56973"},"modified":"2020-02-09T01:32:24","modified_gmt":"2020-02-09T00:32:24","slug":"bertelsmann-und-saham-weltweite-partnerschaft","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/bertelsmann-und-saham-weltweite-partnerschaft\/","title":{"rendered":"Bertelsmann und Saham &#8211; weltweite Partnerschaft"},"content":{"rendered":"<p>Thomas Rabe, Vorstandsvorsitzender von Bertelsmann, sagte zu der Partnerschaft:<\/p>\n<p><em>\u201eDas ist ein wichtiger Meilenstein f\u00fcr die Weiterentwicklung der CRM-Gesch\u00e4fte von Arvato. Das neue Unternehmen h\u00e4lt starke Marktpositionen in Europa, Afrika und dem Nahen Osten, verbunden mit einer wachsenden Pr\u00e4senz in Amerika und Asien. <\/em><\/p><div class=\"great-fullsize-content-de\" style=\"float: left;\" id=\"great-1176355339\"><div id=\"great-268005117\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n<p><em>Die neue Unternehmensgruppe hat demnach klare Wachstumsziele und wird in den kommenden Jahren in den weiteren Ausbau der globalen Pr\u00e4senz und die digitale Transformation des gesamten Dienstleistungsportfolios investieren. F\u00fcr Bertelsmann bietet die jetzt besiegelte Partnerschaft mit Saham zudem einen Schl\u00fcssel zu den Wachstumsm\u00e4rkten des afrikanischen Kontinents.\u201c<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56974\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas.jpg\" alt=\"Mackenbrock Thomas\" width=\"800\" height=\"800\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Mackenbrock-Thomas-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Bertelsmann und Saham halten jeweils 50 Prozent an dem Dienstleistungsunternehmen, welches seinen Sitz in Luxemburg hat. Die dazugeh\u00f6rige Transaktion ist Anfang Januar erfolgt.<\/p>\n<p>Mit dem offiziellen Closing steht auch die F\u00fchrungsstruktur des neuen Unternehmens. Thomas Mackenbrock, der bislang die weltweiten CRM-Gesch\u00e4fte von Arvato verantwortet hat, f\u00fchrt das neue Unternehmen als CEO, wie bereits im September bekannt gegeben.<\/p>\n<p>Saham stellt den Aufsichtsratsvorsitzenden der neuen Gesellschaft. Bertelsmann stellt im Board insgesamt vier Mitglieder, darunter CEO Thomas Rabe, Saham drei Vertreter.<\/p>\n<p>Thomas Mackenbrock sagte dazu:<\/p>\n<p><em>\u201eWir schlagen mit der Partnerschaft ein neues, spannendes Kapitel f\u00fcr Arvato und Saham auf. In den vergangenen Wochen haben wir intensiv daran gearbeitet, die Voraussetzungen zu schaffen, um die jetzt erfolgte Zusammenlegung vollziehen zu k\u00f6nnen. Nun konzentrieren wir uns voll darauf, unsere Wachstums- und Investitionsstrategie umzusetzen.\u201c<\/em><\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56975\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe.jpg\" alt=\"Thomas Rabe\" width=\"800\" height=\"800\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Thomas-Rabe-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bertelsmann und Saham haben eine weltweite Partnerschaft rund um ihre CRM-Gesch\u00e4fte (Customer Relationship Management) geschlossen. Diese soll neue M\u00e4rkte erschlie\u00dfen und die digitale Transformation beschleunigen.<\/p>\n","protected":false},"author":38,"featured_media":56977,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6,28431],"tags":[124,875],"coauthors":[19920],"class_list":["post-56973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-mag-1903","tag-crm","tag-partnerschaft","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",400,167,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-768x321.jpg",768,321,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-100x42.jpg",100,42,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-480x201.jpg",480,201,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-640x268.jpg",640,268,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-720x301.jpg",720,301,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-960x401.jpg",960,401,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",1000,418,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",600,251,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham.jpg",600,251,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/02\/Bertelsmann-Saham-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Bertelsmann und Saham haben eine weltweite Partnerschaft rund um ihre CRM-Gesch\u00e4fte (Customer Relationship Management) geschlossen. Diese soll neue M\u00e4rkte erschlie\u00dfen und die digitale Transformation beschleunigen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/wirtschaft\/\" rel=\"category tag\">Wirtschaft<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-1903\/\" rel=\"category tag\">MAG 19-03<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/56973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=56973"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/56973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/56977"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=56973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=56973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=56973"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=56973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}