{"id":50016,"date":"2018-09-05T08:00:38","date_gmt":"2018-09-05T06:00:38","guid":{"rendered":"http:\/\/e3mag.com\/?p=50016"},"modified":"2022-05-01T10:16:05","modified_gmt":"2022-05-01T08:16:05","slug":"dsag-stellungnahme-zu-c-4-hana","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/dsag-stellungnahme-zu-c-4-hana\/","title":{"rendered":"DSAG-Stellungnahme zu C\/4 Hana"},"content":{"rendered":"

Nach Einsch\u00e4tzung des Marktforschers Gartner wuchs 2017 der CRM-Markt (Customer Relationship Management) auf circa 33,75 Milliarden Euro \u2013 Tendenz steigend.<\/p>\n

Bald k\u00f6nnte CRM somit mehr als das Datenbankgesch\u00e4ft einspielen und damit zu einem der gr\u00f6\u00dften Software-M\u00e4rkte der Welt werden. Es ist nachvollziehbar, dass SAP in diesem dynamischen Markt Akzente setzen will. Der Software-Hersteller muss zeigen, dass C\/4 Hana mehr als nur ein \u201eMarketing-Label\u201c ist.<\/p>

\"Fullsize\"<\/a><\/div><\/div>\n

Mit C\/4 Hana wird ein Produkt erwartet, das einen durchg\u00e4ngigen und integrierten L\u00f6sungsansatz bietet, der die nur noch schwer \u00fcberschaubaren SAP-L\u00f6sungen in Marketing, Vertrieb und Kundenservice b\u00fcndelt. Der Schritt in die Konsolidierung ist richtig und gut.<\/p>\n

Als Interessenvertretung der SAP-Anwender im deutschsprachigen Raum sind wir \u00fcberzeugt: Der Software- Hersteller geht die Herausforderungen an, die sich aus diesem Konsolidierungsprozess ergeben.<\/p>\n

Insbesondere in einem Bestandskundenmarkt, wie wir ihn im DACH-Raum haben, stehen Fragen nach Mehrwerten, Umstellungsszenarien und entsprechender Unterst\u00fctzung im Mittelpunkt.<\/p>\n

Hier sehen wir SAP in der Pflicht, Fragen fr\u00fchzeitig zu beantworten, und sind als Anwendergemeinschaft gerne bereit, dabei zu unterst\u00fctzen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Auf der Anwenderkonferenz Sapphire hat SAP das neue Programmpaket C\/4 Hana vorgestellt. Es soll Marketing, Vertrieb und Kundenservice eine einheitliche Sicht auf ihre Kunden erm\u00f6glichen.<\/p>\n","protected":false},"author":1559,"featured_media":50022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,23656],"tags":[23816,124,273,236],"coauthors":[24338],"class_list":["post-50016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1807","tag-c-4-hana","tag-crm","tag-dsag","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/07\/shutterstock_381375913-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Auf der Anwenderkonferenz Sapphire hat SAP das neue Programmpaket C\/4 Hana vorgestellt. Es soll Marketing, Vertrieb und Kundenservice eine einheitliche Sicht auf ihre Kunden erm\u00f6glichen.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 18-07<\/a>","author_info_v2":{"name":"Gerhard G\u00f6ttert, DSAG","url":"https:\/\/e3mag.com\/de\/author\/gerhard-goettert\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/50016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/1559"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=50016"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/50016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/50022"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=50016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=50016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=50016"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=50016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}