{"id":36255,"date":"2018-05-23T08:00:48","date_gmt":"2018-05-23T06:00:48","guid":{"rendered":"http:\/\/e3mag.com\/?p=36255"},"modified":"2022-05-01T09:35:04","modified_gmt":"2022-05-01T07:35:04","slug":"grosse-erwartungen-schleppender-erfolg","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/grosse-erwartungen-schleppender-erfolg\/","title":{"rendered":"Digitalisierung: Gro\u00dfe Erwartungen, schleppender Erfolg"},"content":{"rendered":"<p>Wie eine aktuelle Umfrage von Horv\u00e1th &amp; Partners zeigt, erwarten 60 Prozent Umsatzsteigerungen durch die digitale Transformation. Bisher sp\u00fcrt nur die H\u00e4lfte der Unternehmen erste Umsatzsteigerungen durch die Digitalisierung.<\/p>\n<p>Es f\u00e4llt ihnen noch schwer, komplett neue Gesch\u00e4ftsmodelle auf Basis der neuen M\u00f6glichkeiten zu erfinden und sich so neue Kunden und M\u00e4rkte zu erschlie\u00dfen. Damit sich die hohen Erwartungen erf\u00fcllen, m\u00fcssen die Firmen einen Kulturwandel vollziehen und agiler werden.<\/p><div class=\"great-fullsize-content-de great-entity-placement\" style=\"float: left;\" id=\"great-2415137974\"><div id=\"great-1878184939\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n<p>Jedoch zahlt sich die Digitalisierung auf der Umsatzseite nur langsam aus: Erst 52 Prozent der Firmen k\u00f6nnen erste Umsatzsteigerungen auf die Digitalisierung zur\u00fcckf\u00fchren.<\/p>\n<figure id=\"attachment_36258\" aria-describedby=\"caption-attachment-36258\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Horvath_Infografik_Studie_Digital_Value_Wertschoepfung_cmyk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36258 size-full\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Horvath_Infografik_Studie_Digital_Value_Wertschoepfung_cmyk.jpg\" alt=\"Horvath Infografik Studie Digital Value Wertschoepfung Cmyk\" width=\"800\" height=\"515\"><\/a><figcaption id=\"caption-attachment-36258\" class=\"wp-caption-text\">Vorteile, die Unternehmensentscheider von der fortschreitenden Digitalisierung erwarten.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Die Mehrheit der Entscheider im deutschsprachigen Raum erhofft sich f\u00fcr die n\u00e4chsten Jahre relevante Umsatzsteigerungen durch die fortschreitende Digitalisierung.<\/p>\n","protected":false},"author":38,"featured_media":36640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,20118],"tags":[601],"coauthors":[19920],"class_list":["post-36255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1804","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",400,173,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-768x332.jpg",768,332,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-720x311.jpg",720,311,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-960x415.jpg",960,415,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die Mehrheit der Entscheider im deutschsprachigen Raum erhofft sich f\u00fcr die n\u00e4chsten Jahre relevante Umsatzsteigerungen durch die fortschreitende Digitalisierung.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-1804\/\" rel=\"category tag\">MAG 18-04<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/36255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=36255"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/36255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/36640"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=36255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=36255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=36255"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=36255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}