![\"Fullsize\"](\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\")
<\/a><\/div><\/div>\nNur vier von zehn Befragten (43 Prozent) sagen, dass sie die Begriffe kennen. Das ist das Ergebnis einer repr\u00e4sentativen Umfrage unter 505 Unternehmen aller Branchen im Auftrag des Digitalverbands Bitkom.<\/p>\n
Verglichen mit dem Vorjahr, als 36 Prozent der Befragten die Begriffe kannten und 62 Prozent noch nie davon geh\u00f6rt hatten, ist das nur eine leichte Verbesserung.<\/p>\n
\u201eWer als Unternehmer heute die M\u00f6glichkeiten digitaler Plattformen ignoriert, der handelt grob fahrl\u00e4ssig. Das ist so, als wenn Unternehmer in fr\u00fcheren Jahren vor der Automatisierung oder der Elektrifizierung die Augen verschlossen h\u00e4tten\u201c<\/p>\n
sagt Bitkom-Pr\u00e4sident Achim Berg.<\/p>\n
\u201eDigitale Plattformen werden sich in praktisch jeder Branche etablieren. Die Plattformen brechen \u00fcber Jahrzehnte gewachsene Wertsch\u00f6pfungsketten auf, sorgen f\u00fcr gr\u00f6\u00dfere Transparenz und schaffen mehr Wettbewerb. Unternehmen sollten alle M\u00f6glichkeiten ausloten, solche Plattformen aufzubauen oder zu nutzen.\u201c<\/p>\n
54 Prozent der Unternehmen kennen den Begriff Plattform-\u00d6konomie nicht. Jeder Dritte, der damit etwas anfangen kann, h\u00e4lt Plattformen f\u00fcr sein Unternehmen nicht f\u00fcr relevant.<\/p>\n","protected":false},"author":38,"featured_media":36745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,20719],"tags":[35,966],"coauthors":[19920],"class_list":["post-35059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1803","tag-bitkom","tag-digital","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",400,169,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-768x324.jpg",768,324,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-100x42.jpg",100,42,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-480x203.jpg",480,203,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-640x270.jpg",640,270,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-720x304.jpg",720,304,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-960x405.jpg",960,405,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",600,253,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",600,253,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" 54 Prozent der Unternehmen kennen den Begriff Plattform-\u00d6konomie nicht. Jeder Dritte, der damit etwas anfangen kann, h\u00e4lt Plattformen f\u00fcr sein Unternehmen nicht f\u00fcr relevant.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 18-03<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/35059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=35059"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/35059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/36745"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=35059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=35059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=35059"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=35059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Digitals](\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/03\/Digitals-Plattformen-1803.jpg\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"