{"id":29755,"date":"2017-10-30T08:00:52","date_gmt":"2017-10-30T07:00:52","guid":{"rendered":"http:\/\/e3mag.com\/?p=29755"},"modified":"2022-05-01T09:10:14","modified_gmt":"2022-05-01T07:10:14","slug":"digitalisierung-veraendert-kunden-und-kanaele","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/digitalisierung-veraendert-kunden-und-kanaele\/","title":{"rendered":"Digitalisierung ver\u00e4ndert Kunden und Kan\u00e4le"},"content":{"rendered":"

In 84 Prozent der Unternehmen steht die Organisation vor der Herausforderung, die Kunden- und Markenbindung steigern zu m\u00fcssen. Dies erfolgt auch vor dem Hintergrund, schneller auf Markttrends zu reagieren, sagt eine neue Studie von PAC im Auftrag von Materna.<\/p>\n

In der Praxis sehen sich viele Firmen nicht ausreichend darauf vorbereitet, neue Wege im Kundendialog zu beschreiten. In nur 42 Prozent der Unternehmen arbeiten Marketing und Vertrieb nach eigenen Angaben eng zusammen.<\/p>

\"\"<\/a><\/div><\/div>\n

\"Sapan<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Welche neuen Wege schlagen Vertriebs- und Marketingleiter im Kundendialog ein?<\/p>\n","protected":false},"author":38,"featured_media":29757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,17703],"tags":[4461],"coauthors":[19920],"class_list":["post-29755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1710","tag-marketing","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",400,181,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-768x348.jpg",768,348,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-480x217.jpg",480,217,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-640x290.jpg",640,290,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-720x326.jpg",720,326,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-960x435.jpg",960,435,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",1000,453,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",600,272,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704.jpg",600,272,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/10\/shutterstock_571319704-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Welche neuen Wege schlagen Vertriebs- und Marketingleiter im Kundendialog ein?<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 17-10<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/29755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=29755"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/29755\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/29757"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=29755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=29755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=29755"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=29755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}