{"id":28380,"date":"2017-09-18T08:00:11","date_gmt":"2017-09-18T06:00:11","guid":{"rendered":"http:\/\/e3mag.com\/?p=28380"},"modified":"2024-01-19T14:53:07","modified_gmt":"2024-01-19T13:53:07","slug":"welche-strategie-fuer-eine-hybride-welt","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/welche-strategie-fuer-eine-hybride-welt\/","title":{"rendered":"Welche Strategie f\u00fcr eine hybride Welt?"},"content":{"rendered":"

Bots, k\u00fcnstliche Intelligenz, datengetriebene Modelle & Co. verk\u00f6rpern die neue digitale Welt. Wie \u00e4ndert Digitalisierung das Marketing, gar die gesamten menschlichen Gewohnheiten? Welche Antworten haben Unternehmen auf das neue Kommunikations- und Konsumverhalten der Kunden?<\/p>\n

Am DSAG-Jahreskongress in Bremen sollen Vortr\u00e4ge im Rahmen des Sondertracks \u201eDigital Marketing\u201c Impulse zur Gestaltung und Weiterentwicklung des digitalen Marketings der Zukunft geben.<\/p>

\"Fullsize\"<\/a><\/div><\/div>\n

Marco Lenck wird den Jahreskongress mit seiner Keynote \u201eZwischen den Welten \u2013 ERP und digitale Plattformen\u201c er\u00f6ffnen. Der Vorstandsvorsitzende der DSAG wirft darin die Frage auf, ob SAP die richtige Strategie und das entsprechende Produktportfolio bereitstellt, um Anwenderunternehmen fit f\u00fcr die Herausforderungen einer hybriden Welt zu machen.<\/p>\n

\"Bernd<\/a><\/p>\n

Im Kontext der Digitalisierung w\u00fcrden diese auch eine Orientierung und richtungsweisende L\u00f6sungen sowie flexible, nutzenorientierte und skalierbare Lizenzmodelle erwarten, so Lenck.<\/p>\n

Als weitere Keynote-Speaker sind unter anderem die SAP-Vorst\u00e4nde Bernd Leukert und Michael Kleinemeier angek\u00fcndigt. Im Rahmen des Digital Leads Summit am zweiten Tag erwarten die Besucher drei interaktive Sessions zum Topthema Digitalisierung \u2013 mit Beteiligung von DSAG-Fachvorst\u00e4nden, SAP-Experten und weiteren IT-Vordenkern.<\/p>\n","protected":false},"excerpt":{"rendered":"

Wie sich Unternehmen richtig aufstellen, um Wettbewerbsvorteile im \u00dcbergang zur digitalen Welt zu nutzen, was die DSAG und SAP dazu beitragen m\u00fcssen, wird die Bestandsaufnahme im Rahmen des Jahreskongresses zeigen.<\/p>\n","protected":false},"author":38,"featured_media":28382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,16508],"tags":[366,601,273,1209,73,3227,4461,6391],"coauthors":[19920],"class_list":["post-28380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1709","tag-bernd-leukert","tag-digitalisierung","tag-dsag","tag-dsag-jahreskongress","tag-erp","tag-marco-lenck","tag-marketing","tag-michael-kleinemeier","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",400,187,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-768x359.jpg",768,359,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-100x47.jpg",100,47,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-480x225.jpg",480,225,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-640x300.jpg",640,300,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-720x337.jpg",720,337,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-960x449.jpg",960,449,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",600,281,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",600,281,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Wie sich Unternehmen richtig aufstellen, um Wettbewerbsvorteile im \u00dcbergang zur digitalen Welt zu nutzen, was die DSAG und SAP dazu beitragen m\u00fcssen, wird die Bestandsaufnahme im Rahmen des Jahreskongresses zeigen.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 17-09<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/28380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=28380"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/28380\/revisions"}],"predecessor-version":[{"id":138258,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/28380\/revisions\/138258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/28382"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=28380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=28380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=28380"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=28380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}