{"id":28119,"date":"2017-09-11T09:48:19","date_gmt":"2017-09-11T07:48:19","guid":{"rendered":"http:\/\/e3mag.com\/?p=28119"},"modified":"2020-02-09T23:52:38","modified_gmt":"2020-02-09T22:52:38","slug":"178-000-followers-cant-be-wrong","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/178-000-followers-cant-be-wrong\/","title":{"rendered":"178.000 Followers can\u2019t be wrong"},"content":{"rendered":"<p>Im Durchschnitt ist nur jeder siebte CEO auf Twitter aktiv (14 Prozent). Auf dem Karriereportal LinkedIn haben zumindest 41 Prozent der Chefs einen Account.<\/p>\n<p>Das sind die Ergebnisse einer Studie, die das internationale PR-Netzwerk ECCO durchgef\u00fchrt hat. F\u00fcr die Untersuchung analysierten die Studienautoren, ob die Vorst\u00e4nde selbst aktiv auf Twitter sind und ein LinkedIn-Profil haben.<\/p><div class=\"great-fullsize-content-de\" style=\"float: left;\" id=\"great-2145964513\"><div id=\"great-1636358108\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n<p>In mehr als 20 L\u00e4ndern wurden die CEOs der jeweils 20 gr\u00f6\u00dften b\u00f6rsennotierten Unternehmen nach Marktkapitalisierung untersucht. Deutschland liegt im internationalen Vergleich \u2013 gemeinsam mit Russland \u2013 abgeschlagen auf dem letzten Platz.<\/p>\n<p>Der einzige CEO, der auf Twitter aktiv ist, ist Bill McDermott von SAP mit \u00fcber 32.000 Followern. Er hat ebenfalls ein LinkedIn-Profil mit \u00fcber 178.000 Followern.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vorstandschefs der weltweit gr\u00f6\u00dften Unternehmen sind auf den Social-Media-Kan\u00e4len wenig pr\u00e4sent.<\/p>\n","protected":false},"author":38,"featured_media":28120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,16508],"tags":[187,17251,236,223],"coauthors":[19920],"class_list":["post-28119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1709","tag-bill-mcdermott","tag-ceo","tag-sap","tag-twitter","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",400,169,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-768x325.jpg",768,325,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-100x42.jpg",100,42,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-480x203.jpg",480,203,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-640x271.jpg",640,271,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-720x305.jpg",720,305,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-960x406.jpg",960,406,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",600,254,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",600,254,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Vorstandschefs der weltweit gr\u00f6\u00dften Unternehmen sind auf den Social-Media-Kan\u00e4len wenig pr\u00e4sent.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-1709\/\" rel=\"category tag\">MAG 17-09<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/28119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=28119"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/28119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/28120"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=28119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=28119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=28119"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=28119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}