{"id":27119,"date":"2016-06-01T01:52:12","date_gmt":"2016-05-31T23:52:12","guid":{"rendered":"http:\/\/e3mag.com\/?p=27119"},"modified":"2022-05-01T08:55:05","modified_gmt":"2022-05-01T06:55:05","slug":"saps-online-media-netzwerk","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/saps-online-media-netzwerk\/","title":{"rendered":"SAPs Online-Media-Netzwerk"},"content":{"rendered":"<p>SAP XM soll die derzeit komplexen und un\u00fcbersichtlichen digitalen Prozesse im Mediaeinkauf vereinfachen. Die direkte Verbindung von Marken mit Einzelhandel, Werbeausgaben mit Inventar oder Fakturierung mit Zahlungseinzug sollen k\u00fcnftig zentrale Bestandteile des Mediagesch\u00e4fts werden. <a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Saps online-media-netzwerk\" class=\"aligncenter size-full wp-image-27120\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg\" alt=\"Wolfgang Faisst\" width=\"910\" height=\"390\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg 910w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-768x329.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-100x43.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-480x206.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-640x274.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-720x309.jpg 720w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n<p>Mit dem nahtlosen Zusammenspiel von Werbetechnologie und Marketingtechnologie will SAP nach eigenen Angaben Unternehmen dabei unterst\u00fctzen, ihre Ziele zu erreichen.<\/p><div class=\"great-fullsize-content-de great-entity-placement\" style=\"float: left;\" id=\"great-2457264119\"><div id=\"great-3545488175\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6Ja0zaCg0ss\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_bdc_2026_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_bdc_2026_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n<p>Durch die direkte Verbindung von Werbetreibenden und Publishern verk\u00fcrzt und vereinfacht sich der traditionelle Mediaeinkaufsprozess.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SAP will mit dem Hana-basierenden integrierten Online-Media-Netzwerk Exchange Media (XM) im digitalen Werbemarkt mitmischen.<\/p>\n","protected":false},"author":38,"featured_media":27121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1608],"tags":[236],"coauthors":[19920],"class_list":["post-27119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1606","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",400,194,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-768x373.jpg",768,373,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-100x49.jpg",100,49,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-480x233.jpg",480,233,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-640x311.jpg",640,311,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-720x350.jpg",720,350,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-960x467.jpg",960,467,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",600,292,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",600,292,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP will mit dem Hana-basierenden integrierten Online-Media-Netzwerk Exchange Media (XM) im digitalen Werbemarkt mitmischen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag1606\/\" rel=\"category tag\">MAG 16-06<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/27119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=27119"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/27119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/27121"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=27119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=27119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=27119"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=27119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}