{"id":26192,"date":"2016-07-01T16:25:21","date_gmt":"2016-07-01T14:25:21","guid":{"rendered":"http:\/\/e3mag.com\/?p=26192"},"modified":"2022-05-01T08:50:05","modified_gmt":"2022-05-01T06:50:05","slug":"entscheidender-baustein-der-wertschoepfung","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/entscheidender-baustein-der-wertschoepfung\/","title":{"rendered":"Entscheidender Baustein der Wertsch\u00f6pfung"},"content":{"rendered":"<p>\u00d6ffentliche Verwaltungen sind Big Data gegen\u00fcber von Unternehmen deutlich weniger aufgeschlossen. 35 Prozent der Unternehmen in Deutschland nutzen bereits Big-Data-Analysen. Vor zwei Jahren waren es erst 23 Prozent.<\/p>\n<p>In der Umfrage geben vier von f\u00fcnf Unternehmen an, dass relevante Entscheidungen zunehmend auf Erkenntnissen aus der Analyse von Daten basieren.<\/p><div class=\"great-fullsize-content-de\" style=\"float: left;\" id=\"great-2105573255\"><div id=\"great-1534713112\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n<p>69 Prozent sagen, dass Datenanalysen ein zunehmend entscheidender Baustein f\u00fcr ihre Wertsch\u00f6pfung sind. In 85 Prozent der Unternehmen kommen Datenanalysen in der Produktionsplanung bzw. Projektabwicklung zum Einsatz.<\/p>\n<p>Im Marketing nutzen 69 Prozent Datenauswertungen f\u00fcr die Kundenanalyse. Ein wichtiges Einsatzgebiet ist Finanzen und Controlling: 91 Prozent nutzen Datenanalysen im Risikomanagement, also bei der Identifikation und Bewertung potenziell gesch\u00e4ftssch\u00e4digender Entwicklungen.<\/p>\n<p>Die gr\u00f6\u00dften Hemmnisse f\u00fcr den Big-Data-Einsatz sind Rechts- und Sicherheitsbedenken sowie ein Mangel an Ressourcen. 60 Prozent scheuen davor zur\u00fcck, eigene Daten f\u00fcr Analysezwecke an einen externen Dienstleister weiterzugeben. <a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Entscheidender baustein der wertsch\u00f6pfung\" class=\"aligncenter size-full wp-image-26193\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols.jpg\" alt=\"Axel Pols\" width=\"1000\" height=\"508\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-768x390.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-100x51.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-480x244.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-640x325.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-720x366.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Axel-Pols-960x488.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Immer mehr deutsche Unternehmen treffen Entscheidungen auf Basis von Datenanalysen \u2013 das best\u00e4tigt auch eine repr\u00e4sentative Umfrage von Bitkom Research im Auftrag von KPMG.<\/p>\n","protected":false},"author":38,"featured_media":26195,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1609],"tags":[259,210,606,5077,3656],"coauthors":[19920],"class_list":["post-26192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1607","tag-analyse","tag-big-data","tag-daten","tag-datenanalysen","tag-wertschoepfung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",400,205,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-768x393.jpg",768,393,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-100x51.jpg",100,51,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-480x246.jpg",480,246,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-640x328.jpg",640,328,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-720x369.jpg",720,369,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-960x492.jpg",960,492,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",1000,512,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",600,307,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048.jpg",600,307,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_598955048-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Immer mehr deutsche Unternehmen treffen Entscheidungen auf Basis von Datenanalysen \u2013 das best\u00e4tigt auch eine repr\u00e4sentative Umfrage von Bitkom Research im Auftrag von KPMG.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag1607\/\" rel=\"category tag\">MAG 16-07<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/26192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=26192"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/26192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/26195"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=26192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=26192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=26192"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=26192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}