{"id":15128,"date":"2017-03-01T00:53:22","date_gmt":"2017-02-28T23:53:22","guid":{"rendered":"http:\/\/e3mag.com\/?p=15128"},"modified":"2024-01-19T14:54:00","modified_gmt":"2024-01-19T13:54:00","slug":"omnichannel-ist-der-neue-handelsstandard","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/omnichannel-ist-der-neue-handelsstandard\/","title":{"rendered":"Omnichannel ist der neue Handelsstandard"},"content":{"rendered":"

Die Optimierung der Prozesse ist oberste Pflicht im Onlinehandel. Vor einem Panorama stagnierender Einzelhandelsums\u00e4tze ist die Dynamik der Onlinebranche weiterhin ungebrochen.<\/p>\n

So vermeldete der Branchenverband bevh auf seiner Jahrespressekonferenz 2016 erneut ein Umsatzwachstum von rund zw\u00f6lf Prozent f\u00fcr den deutschen Onlinehandel.<\/p>

\"\"<\/a><\/div><\/div>\n

Wie die j\u00e4hrliche Studie von EHI und Statista zeigt, entfiel dabei fast die H\u00e4lfte des Umsatzvolumens von 46,9 Milliarden Euro auf die Spitzengruppe der 100 gr\u00f6\u00dften Onlineversender, deren Wachstumsdynamik noch einmal um einige Prozentpunkte \u00fcber dem Branchendurchschnitt liegt.<\/p>\n

\u201eDer deutsche E-Commerce weist damit einen immer h\u00f6heren Professionalisierungsgrad auf, dem es zu begegnen gilt\u201c<\/em><\/p>\n

erl\u00e4utert Petra Seebauer, Gesch\u00e4ftsf\u00fchrerin der Euro\u00adexpo und verantwortlich f\u00fcr die TradeWorld.<\/p>\n

Parallel dazu hat sich Omnichannel \u2013 die ganzheitliche Ansprache der Kunden \u00fcber alle Vertriebs- und Kommunikationskan\u00e4le hinweg \u2013 zum neuen Handelsstandard entwickelt.<\/p>\n

An vorderster Stelle liegen hier Services wie Click & Collect und die Instore-R\u00fcckgabe von Onlinebestellungen.<\/p>\n

Aber auch Omnichannel-Funktionen wie Onlineverf\u00fcgbarkeitsanzeigen und In\u00adstore-Bestellm\u00f6glichkeiten werden von den zunehmend kanal\u00fcbergreifend agierenden Kunden immer \u00f6fter eingefordert.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mit ihrer Ausstellung und praxisnahen Foren bietet die TradeWorld 2017 eine wichtige Orientierungshilfe, f\u00fcr alle, die im digitalen Handel vorne mitspielen wollen.<\/p>\n","protected":false},"author":38,"featured_media":15159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,6386],"tags":[4802,1064,4796],"coauthors":[19920],"class_list":["post-15128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1703","tag-omnichannel","tag-onlinehandel","tag-tradeworld","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",400,187,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-768x359.jpg",768,359,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-100x47.jpg",100,47,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-480x224.jpg",480,224,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-640x299.jpg",640,299,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-720x336.jpg",720,336,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-960x448.jpg",960,448,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",600,280,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",600,280,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Mit ihrer Ausstellung und praxisnahen Foren bietet die TradeWorld 2017 eine wichtige Orientierungshilfe, f\u00fcr alle, die im digitalen Handel vorne mitspielen wollen.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 17-03<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/15128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=15128"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/15128\/revisions"}],"predecessor-version":[{"id":138394,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/15128\/revisions\/138394"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/15159"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=15128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=15128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=15128"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=15128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}