{"id":143999,"date":"2024-07-31T07:00:00","date_gmt":"2024-07-31T05:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=143999"},"modified":"2024-07-26T10:22:27","modified_gmt":"2024-07-26T08:22:27","slug":"ergebnisse-der-bitkom-studie-deutsche-unternehmen-nutzen-ihre-daten-kaum","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/ergebnisse-der-bitkom-studie-deutsche-unternehmen-nutzen-ihre-daten-kaum\/","title":{"rendered":"Ergebnisse der Bitkom-Studie: Deutsche Unternehmen nutzen ihre Daten kaum"},"content":{"rendered":"\n<p>Daten werden f\u00fcr Wirtschaft und Gesellschaft immer wichtiger, doch in der gro\u00dfen Mehrheit der deutschen Unternehmen bleiben Daten weiterhin ungenutzt. Nur 6 Prozent gehen davon aus, dass sie das Potenzial der ihnen zur Verf\u00fcgung stehenden Daten vollst\u00e4ndig aussch\u00f6pfen. 31 Prozent sch\u00f6pfen es eher stark aus, 42 Prozent eher wenig und 18 Prozent \u00fcberhaupt nicht.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"651\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1200x651.jpg\" alt=\"\" class=\"wp-image-144000\" style=\"width:500px\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1200x651.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-400x217.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-768x416.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-100x54.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-480x260.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-640x347.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-720x390.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-960x520.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1168x633.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1440x781.jpg 1440w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-scaled.jpg 1920w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-1536x833.jpg 1536w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-18x10.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/Nur-diesen-Teil-Markus_cmyk-600x325.jpg 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Teil der Unternehmen, die das Potenzial der verf\u00fcgbaren Daten aussch\u00f6pfen.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><br>Zus\u00e4tzlich f\u00fchlen sich viele Unternehmen durch Gesetze und Vorschriften beim Umgang mit Daten ausgebremst. 44 Prozent mussten bereits h\u00e4ufig Pl\u00e4ne f\u00fcr Innovationen in Zusammenhang mit der Nutzung von Daten wegen rechtlicher Vorgaben stoppen. 51 Prozent der Unternehmen w\u00fcnschen sich entsprechend weniger strenge Regeln f\u00fcr die Datennutzung. 62 Prozent stimmen der Aussage zu, dass durch strenge Regeln innovative datengetriebene Gesch\u00e4ftsmodelle aus Deutschland vertrieben werden. Jeweils rund die H\u00e4lfte ist \u00fcberzeugt, dass Deutschland durch strenge Regeln zur Datennutzung wirtschaftliche Chancen verschenkt.<\/p><div class=\"great-fullsize-content-de great-entity-placement\" style=\"float: left;\" id=\"great-3151169765\"><div id=\"great-750950363\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.bitkom.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">bitkom.org<\/a><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Nur 6 Prozent der Firmen sch\u00f6pfen das Potenzial der verf\u00fcgbaren Daten aus.<br \/>\nDatenschutz und rechtliche Unsicherheit bremsen das Datenangebot.<\/p>\n","protected":false},"author":2368,"featured_media":144001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,43978],"tags":[],"coauthors":[39720],"class_list":["post-143999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-24-07-08","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-400x180.jpg",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-18x8.jpg",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-600x270.jpg",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-600x450.jpg",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/07\/2407-11-shutterstock_1707947281-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Nur 6 Prozent der Firmen sch\u00f6pfen das Potenzial der verf\u00fcgbaren Daten aus.<br \/>\nDatenschutz und rechtliche Unsicherheit bremsen das Datenangebot.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-24-07-08\/\" rel=\"category tag\">MAG 24-07 \/ 08<\/a>","author_info_v2":{"name":"E3-Magazin","url":"https:\/\/e3mag.com\/de\/author\/e3_magazin\/"},"comments_num_v2":"0 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