{"id":118389,"date":"2022-09-29T10:10:00","date_gmt":"2022-09-29T08:10:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=118389"},"modified":"2022-10-04T08:39:21","modified_gmt":"2022-10-04T06:39:21","slug":"keine-digitalstrategie","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/keine-digitalstrategie\/","title":{"rendered":"Keine Digitalstrategie"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Chief Digital Officer sind gefragt<\/h2>\n\n\n\n<p>Bereits vorhanden ist eine solche Position in 19 Prozent der Unternehmen. Das ist das Ergebnis einer Befragung von 604 Unternehmen ab 20 Besch\u00e4ftigten im Auftrag des Digitalverbands Bitkom. Grunds\u00e4tzlich geht die gro\u00dfe Mehrheit der Unternehmen die Digitalisierung inzwischen strategisch an. Aber noch haben 13 Prozent keine Digitalstrategie. Vor einem Jahr waren 16 Prozent und 2019 waren sogar 26 Prozent der Unternehmen in Sachen Digitalisierung strategiefrei unterwegs. Rund jedes dritte Unternehmen (34 Prozent) hat aktuell eine zentrale Digitalstrategie, weitere 52 Prozent haben in einzelnen Unternehmensbereichen Strategien zur Digitalisierung. <\/p>\n\n\n\n<p><em>\u201eDie digitale Transformation braucht klare Verantwortungen und Kompetenzen\u201c<\/em>, sagt Bitkom-Pr\u00e4sident Achim Berg. <em>\u201eAuch mittelst\u00e4ndische Unternehmen sollten Digital-Know-how b\u00fcndeln. Erfolgreiche Digitalisierung ist nicht nur eine Frage von Technologie, Soft- und Hardware, sie braucht einen Motor und dieser Motor kann ein CDO sein.\u201c<\/em><\/p><div class=\"great-fullsize-content-de\" style=\"float: left;\" id=\"great-1989959097\"><div id=\"great-2054586962\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"256\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk.jpg\" alt=\"\" class=\"wp-image-118391\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-768x246.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-100x32.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-480x154.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-640x205.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/220711-PI-CDO-und-Digitalstrategie-CDO-Print_cmyk-720x230.jpg 720w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption><em>Gibt es in Ihrem Unternehmen einen Chief Digital Officer (CDO) oder eine Leitung Digitalisierung? Basis: alle Unternehmen (n=604). Quelle: Bitkom Research 2022.<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Demn\u00e4chst d\u00fcrfte die Zahl der Chief Digital Officer in der deutschen Wirtschaft kr\u00e4ftig steigen. Fast jedes f\u00fcnfte Unternehmen gibt an, eine CDO-Stelle besetzen oder einrichten zu wollen.<\/p>\n","protected":false},"author":38,"featured_media":118743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,41721],"tags":[35,600,41724],"coauthors":[19920],"class_list":["post-118389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-22-09","tag-bitkom","tag-digitale-transformation","tag-mag-22-09","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-80x80.jpg",80,80,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/09\/shutterstock_328313573-exuberantpainter-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Demn\u00e4chst d\u00fcrfte die Zahl der Chief Digital Officer in der deutschen Wirtschaft kr\u00e4ftig steigen. Fast jedes f\u00fcnfte Unternehmen gibt an, eine CDO-Stelle besetzen oder einrichten zu wollen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-22-09\/\" rel=\"category tag\">Mag 22-09<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/118389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=118389"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/118389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/118743"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=118389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=118389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=118389"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=118389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}