{"id":116829,"date":"2022-08-10T08:00:00","date_gmt":"2022-08-10T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=116829"},"modified":"2024-01-19T11:21:12","modified_gmt":"2024-01-19T10:21:12","slug":"geschaeftsfuehrer-initiieren-digitalisierungsprojekte","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/geschaeftsfuehrer-initiieren-digitalisierungsprojekte\/","title":{"rendered":"Gesch\u00e4ftsf\u00fchrer initiieren Digitalisierungsprojekte"},"content":{"rendered":"\n<p>Befragt von Natuvion wurden 201 Entscheider in Unternehmen, die bereits ein Transformationsprojekt durchgef\u00fchrt haben oder zurzeit eine Transformation durchlaufen. Ziel war es unter anderem, die Motivation und entscheidende Einflussfaktoren f\u00fcr die Transformation zu ergr\u00fcnden und herauszufinden, welche Auswirkungen der Umzug der Kernprozesse auf eine neue Technologieplattform im Unternehmen hat. Zusammengefasst zeigt die Studie, dass ein digitaler Transformationsprozess mehrheitlich aus strategischen Beweggr\u00fcnden durchlaufen wird, wenn auch nicht ausschlie\u00dflich. <\/p>\n\n\n\n<p>Dass ihre Beweggr\u00fcnde rein strategischer Natur sind, sagten lediglich 30 Prozent der Befragten \u00fcber ihre Initiativen. Die Mehrheit mit 67 Prozent nannte neben einer strategischen Ausrichtung weitere Gr\u00fcnde, darunter organisatorische Anpassungen, bessere und schnellere Gesch\u00e4ftsentscheidungen, die Kostensenkung oder die Einf\u00fchrung innovativer Gesch\u00e4ftsmodelle. Diese Ergebnisse sind nicht \u00fcberraschend vor dem Hintergrund, dass die Digitalisierungsinitiativen mehrheitlich von der Gesch\u00e4ftsf\u00fchrung oder den Vorst\u00e4nden angeregt wurden. <\/p><div class=\"great-fullsize-content-de\" style=\"float: left;\" id=\"great-1886939541\"><div id=\"great-3314450888\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n\n\n\n<p>Der Anteil liegt bei \u00fcber 60 Prozent, sodass ein strategischer Background mit hoher Wahrscheinlichkeit vorausgesetzt werden kann. Der hohe Prozentsatz der strategischen Begr\u00fcndung durch den hohen Anteil der Gesch\u00e4ftsf\u00fchrer und Vorst\u00e4nde spiegelt gleichzeitig die Zielsetzung der Transformationsprojekte wider. Eine Qualit\u00e4tssteigerung und hohe Prozesssicherheit (knapp 65 Prozent), die bessere Zukunftsf\u00e4higkeit (58 Prozent) und das Senken der Kosten (48 Prozent) waren die wichtigsten Motive der Befragten bei der Mehrfachauswahl. Lediglich 22 Prozent gaben die Senkung des Fachkr\u00e4ftebedarfs als Ziel an.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manager haben eine genaue Vorstellung vom Nutzen der digitalen Transformation.<\/p>\n","protected":false},"author":38,"featured_media":116832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,40957],"tags":[600,8923,40960,1443,5207],"coauthors":[19920],"class_list":["post-116829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-22-07","tag-digitale-transformation","tag-digitalisierungsprojekte","tag-mag-22-07","tag-natuvion","tag-sapanoptikum","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_1700575600_Andrey_Popov-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Manager haben eine genaue Vorstellung vom Nutzen der digitalen Transformation.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-22-07\/\" rel=\"category tag\">Mag 22-07<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/116829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=116829"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/116829\/revisions"}],"predecessor-version":[{"id":137459,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/116829\/revisions\/137459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media\/116832"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=116829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=116829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=116829"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=116829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}