{"id":109482,"date":"2021-12-20T08:00:00","date_gmt":"2021-12-20T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=109482"},"modified":"2022-01-10T10:00:26","modified_gmt":"2022-01-10T09:00:26","slug":"795-seiten-geballtes-cx-wissen","status":"publish","type":"post","link":"https:\/\/e3mag.com\/de\/795-seiten-geballtes-cx-wissen\/","title":{"rendered":"795 Seiten geballtes CX-Wissen"},"content":{"rendered":"\n<p> Hier finden Unternehmen eine nie da gewesene Analyse- und Beispieldichte zu CX-L\u00f6sungen, Prozessen und Integrationsszenarien. Das Buch soll Unternehmen dabei helfen, ihre eigene CX-Erfolgsgeschichte zu schreiben. Das hei\u00dft: kundenorientierte Prozesse rund um Marketing, Vertrieb, E-Commerce und Service so zu digitalisieren, dass die Customer Journey von Kunden optimal gestaltet wird.<\/p>\n\n\n\n<p>Das Buch hat vier Teile: <\/p><div class=\"great-fullsize-content-de\" style=\"float: left;\" id=\"great-1359316642\"><div id=\"great-2868565606\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Im ersten geht es um die grunds\u00e4tzliche Einordnung des Themas Customer Experience: Was ist CX \u2013 und was nicht? Warum ist CX so wichtig und wieso ver\u00e4ndert es M\u00e4rkte und Rollen von Verantwortlichen? <\/li><li>Im zweiten Teil geht es dann um das CX-Portfolio der SAP. Hier wird jede L\u00f6sung mit CX-Relevanz analysiert und beleuchtet. <\/li><li>Im dritten Teil stehen Prozesse im Vordergrund. Ob Produktbewertung, Messebesuche oder Reklamationen: Hier werden realistische Szenarien aus E-Commerce, Marketing, Vertrieb und Kundenservice entworfen und erl\u00e4utert, wie Unternehmen sie optimal orchestrieren, um eben optimale Customer Experience zu schaffen. <\/li><li>Der vierte Teil verprobt die dargestellten Inhalte dann anhand von ausgew\u00e4hlten Praxisbeispielen.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2021\/11\/grafik_sapanoptikum_1_sybit.jpg\" alt=\"\" class=\"wp-image-109309\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p> F\u00fcr CX-Verantwortliche und Unternehmen, die das Thema Customer Experience angehen wollen, bietet das Werk einen reichhaltigen Fundus an Expertenwissen, um eigene M\u00f6glichkeiten, Chancen und entsprechendes Projektvorgehen zu bewerten und zu entwerfen. Eingeflossen ist dabei nicht nur erstklassiges Expertenwissen, sondern auch die \u00fcber zwanzigj\u00e4hrige Erfahrung der Sybit.  <a rel=\"noreferrer noopener\" href=\"https:\/\/www.rheinwerk-verlag.de\/sap-customer-experience\/\" data-type=\"URL\" data-id=\"https:\/\/www.rheinwerk-verlag.de\/sap-customer-experience\/\" target=\"_blank\">Hier<\/a> geht es zum Buch. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>SAP Customer Experience wird in diesem Buch erstmalig in vollem Umfang in deutscher Sprache beschrieben. F\u00fcr die Autoren des SAP-Beratungshauses Sybit stand die Praxisn\u00e4he im Vordergrund.<\/p>\n","protected":false},"author":38,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,40010],"tags":[739,21354,5207,14573],"coauthors":[19920],"class_list":["post-109482","post","type-post","status-publish","format-standard","hentry","category-sap-nachrichten","category-mag-21-11","tag-customer-experience","tag-cx","tag-sapanoptikum","tag-sybit","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","image-100":"","image-480":"","image-640":"","image-720":"","image-960":"","image-1168":"","image-1440":"","image-1920":"","1536x1536":"","2048x2048":"","trp-custom-language-flag":"","bricks_large_16x9":"","bricks_large":"","bricks_large_square":"","bricks_medium":"","bricks_medium_square":"","profile_24":"","profile_48":"","profile_96":"","profile_150":"","profile_300":""},"post_excerpt_stackable_v2":"<p>SAP Customer Experience wird in diesem Buch erstmalig in vollem Umfang in deutscher Sprache beschrieben. F\u00fcr die Autoren des SAP-Beratungshauses Sybit stand die Praxisn\u00e4he im Vordergrund.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/de\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/de\/category\/mag-21-11\/\" rel=\"category tag\">MAG 21-11<\/a>","author_info_v2":{"name":"E-3 Magazin","url":"https:\/\/e3mag.com\/de\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/109482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/comments?post=109482"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/posts\/109482\/revisions"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/media?parent=109482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/categories?post=109482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/tags?post=109482"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/de\/wp-json\/wp\/v2\/coauthors?post=109482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}